Apex Digital

Experts in Search Engine Optimisation

We specialise in high impact SEO for businesses looking to capture more opportunities and get ahead online. Our strategy: listen, plan, execute, under promise, over deliver. Let’s talk SEO for epic ROI.

As a specialist Australian SEO agency, we’ve been delivering measurable results for clients since 2016.

Missing opportunities? Your website might be to blame

If your website isn’t pulling in new business, it’s not doing its job.

Think of your website like a salesperson who’s job is to bring you more leads and sales. But here’s the catch: if people can’t find your website they can’t buy from you.

The right SEO partner is key to your business’s success. They do more than just boost your website’s ranking; they attract the right audience and drive real growth. In a competitive digital market, an SEO specialist is essential for  achieving real success.

Here’s what you can expect when working with us.

  • We listen to what drives growth and identify key opportunities
  • Strategies customised for your niche
  • Direct access to SEO specialists
  • Rank page #1 for your most valuable keywords.
  • Higher quality traffic
  • More leads and revenue
Let’s connect and determine If SEO is right for your business

Should I choose a generalist or specialist agency?

Choosing the right SEO agency is one of the biggest decisions you’ll make. It can determine the success or failure of a business. Generalist agencies that offer everything under one roof might sound appealing but they can lack the depth of knowledge and experience of a specialist. Choosing a specialised SEO agency means accessing unrivalled expertise and custom strategies, ensuring your business not only climbs but also maintains a dominant position in search engine rankings.

Our winning business growth strategy

We have a proven process to grow your business online both immediately and for long term success. First, we identify “quick win” keywords that are easier to rank for. Optimising for these terms drives new visitors and conversions right away, jumpstarting growth while long-term strategies build. At the same time, we conduct extensive research on high-value keywords that attract your best prospective clients. These high-value, competitive keywords take months to rank highly. But once top rankings are achieved, they will supply a steady stream of qualified, ready-to-purchase leads.

With short term “low hanging fruit” keywords and a focus on dominating more competitive keywords long term, you benefit two ways:

Firstly, a fast ROI from rankings of the “quick win” search terms that deliver immediate traffic. At the same time, we’re working on securing top spots for those more competitive keywords and phrases. Ranking these competitive terms will drive the highest-quality visitors to your site over the coming years. Our experts handle optimising for quick growth now and stable long term traffic later on. You can just grow your business while we attract and retain new customers.

Want to increase sales?
SEO is the first step.

Custom strategies. Measurable results.

SEO partners in it
for the long run

Let rankings fuel future revenue

We have an extensive track record of helping clients rank #1 for competitive keywords in search.

While initial SEO gains look promising, lasting returns flow from more qualified visitors finding you over months and years. So we arm clients with straight-forward monthly reports tracking keyword ranking progress across custom roadmaps. What search terms are rising or need more work?

Informed strategy adjustments lift sagging rankings into sustainable visibility wins through applied effort – the numbers that widen long-term lead pipelines as organic authortity expands. Capturing consumer attention means little unless curiosity consistently converts.

Let’s connect to review recent campaign reporting confirming the power of savvy SEO done right – securing coveted exposure through ethical dedication that incrementally delivers more customers over time.


  1. On-Page SEO: On-page SEO focuses on optimising individual web pages to improve their search engine rankings. This includes optimising content, meta tags, headings, images, and other on-page elements. Keyword research and usage play a crucial role in on-page SEO.

  2. Off-Page SEO: Off-page SEO involves activities that take place outside of your website to improve its authority and reputation. The primary focus is on building high-quality backlinks from other reputable websites, as well as social media marketing, influencer outreach, and online reputation management.

  3. Technical SEO: Technical SEO deals with the technical aspects of your website to ensure it’s search engine-friendly. It includes optimising site speed, mobile-friendliness, website structure, XML sitemaps, and addressing issues like duplicate content, broken links, and schema markup.

These three types of SEO work together to improve a website’s visibility in search engine results and enhance its overall performance. An effective SEO strategy typically incorporates elements from all three types to achieve the best results.

Yes, SEO is generally safe for your website when done correctly and following best practices. In fact, SEO is an essential and legitimate digital marketing strategy that can help improve your website’s visibility, attract organic traffic, and enhance its overall performance. However, it’s important to keep a few key points in mind:

  1. White Hat vs. Black Hat: White hat SEO practices adhere to search engine guidelines and ethical principles, focusing on improving user experience and providing valuable content. Black hat SEO, on the other hand, employs manipulative and unethical tactics that can result in penalties from search engines. Always choose white hat SEO methods to ensure the long-term health of your website.

  2. Quality Over Quantity: Quality matters more than quantity when it comes to SEO. Focus on creating high-quality, relevant content and acquiring authoritative backlinks rather than trying to game the system with low-quality content or spammy links.

  3. Avoiding Penalties: Violating search engine guidelines can result in penalties, such as lower rankings or even deindexing from search results. Stay informed about algorithm updates and ensure your SEO practices align with best practices to avoid penalties.

  4. Regular Monitoring: Continuously monitor your website’s performance and SEO efforts. Use tools like Google Analytics and Google Search Console to track changes in traffic, rankings, and user behaviour. If you notice any issues, address them promptly.

  5. Professional Assistance: If you’re unsure about SEO or lack the expertise, consider hiring a reputable SEO agency or consultant. They can help you implement effective strategies while avoiding potential pitfalls.

Content marketing is a digital marketing strategy that revolves around creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. The primary goal of content marketing is to build trust, establish brand authority, and drive profitable customer actions, such as lead generation or sales.

Topical authority is a concept within content marketing and SEO that refers to a website’s or brand’s expertise and credibility in a specific topic or industry. To establish topical authority, a website consistently produces high-quality content on a particular subject, demonstrates expertise, and earns backlinks and recognition from other authoritative sources within that topic.

In essence, content marketing involves producing content that not only informs and entertains but also positions your brand as a trusted resource within your niche. Building topical authority through content marketing helps your website rank higher in search engine results for relevant queries and attracts an audience interested in your specific industry or field. This can lead to increased brand visibility, engagement, and ultimately, conversions.

We keep our reporting simple by tracking and reporting on the rankings of your keywords. Our primary focus is on monitoring the positions of your target keywords in search engine results pages (SERPs). This allows us to gauge the effectiveness of our SEO efforts and ensure that your website is steadily improving its visibility for the most relevant search terms.

This simplified approach to reporting focuses solely on keyword rankings as the key performance indicator for SEO success.

The time it takes to see significant results from SEO can vary widely depending on various factors, including the competitiveness of your industry, the quality of your website, the scope of your SEO efforts, and the search engine algorithms. Here’s a general guideline:

  1. Initial Impact (2-4 months): In the first few months of SEO work, you may see some initial improvements, such as better on-page optimisation, improved website speed, and technical fixes. However, these changes may not lead to substantial ranking improvements.

  2. Moderate Impact (4-6 months): At this stage, you can start to see more noticeable improvements in your keyword rankings, organic traffic, and search engine visibility. This is when your SEO efforts begin to gain traction.

  3. Significant Impact (6-12 months): For many websites, it takes about 6 to 12 months to achieve significant results in terms of higher rankings, increased organic traffic, and improved conversion rates. This is when you start reaping the full benefits of your ongoing SEO efforts.

  4. Long-Term Growth (12+ months): SEO is an ongoing process, and the best results are often achieved over the long term. As you continue to optimise your website, create quality content, and build authoritative backlinks, you can expect to see continued growth in your search engine performance.

Keep in mind that SEO is not a one-time project; it requires consistent effort and adaptation to changing algorithms and competitive landscapes. While you may see early improvements, long-term success in SEO often requires patience and a sustained commitment to best practices. Additionally, the specific timeline can vary widely from one website to another. Some may see quicker results, while others may take longer to achieve their SEO goals.

When considering SEO services, it’s important to exercise caution, especially when dealing with overseas SEO companies in countries like India. While some overseas firms offer competitive pricing, it’s essential to be aware of potential risks associated with their services.

Overseas SEO Companies:

  • Overseas SEO companies may provide cost-effective services, but they sometimes employ tactics that can be ineffective or even violate search engine guidelines, potentially resulting in Google penalties.
  • Communication and time zone differences can pose challenges when working with overseas firms, making it harder to convey your specific requirements and concerns.
  • Quality control and accountability can be more challenging to maintain when working with remote companies.


On the other hand, freelancers can also be an option, but there are considerations to keep in mind:


  • Freelancers, particularly those new to SEO, may lack the experience and expertise necessary to develop and execute effective SEO strategies.
  • They may not have access to the latest SEO tools and may work alone, lacking the support of a team of specialists.
  • It can be challenging to assess the reliability and accountability of individual freelancers, as their availability and commitment may vary.


To navigate these challenges and ensure effective SEO results, it’s important to thoroughly research and vet any SEO service provider, whether overseas or freelance. Look for evidence of their past successes, ask for client references, and assess their ability to meet your specific needs. Remember that while cost considerations are essential, the quality and ethical standards of the SEO work should remain a top priority to avoid potential setbacks or penalties.

We offer a guarantee that, under specific conditions, you can achieve page one rankings within 90 days. To qualify for this guarantee, the following conditions must be met:

  1. We must have access to your website.
  2. The requested content must be provided and published on your website.
  3. Your website should not have a Google penalty.
  4. The website should be older than 12 months.


Additionally, we require admin access to your website and the ability to make changes without restrictions; otherwise, the guarantee is not valid.

Please note that SEO results can vary based on several factors, and while we aim for page one rankings, we cannot guarantee specific ranking positions due to the dynamic nature of search algorithms and competition. Our guarantee is contingent on meeting the specified conditions to give you the best chance of achieving success in your SEO efforts.

We are pleased to offer our services across multiple locations in Australia. Our service areas include:

  • Brisbane
  • Gold Coast
  • Sunshine Coast
  • Newcastle
  • Sydney
  • Canberra
  • Wollongong
  • Melbourne
  • Geelong
  • Hobart
  • Adelaide
  • Perth
  • Darwin
  • Cairns
  • Townsville

No matter where you are in these regions, we are dedicated to providing high-quality SEO to meet your needs. If you have any questions or require assistance in any of these areas, please feel free to reach out to us, and our team will be happy to assist you.

Proven SEO results

Real reviews from real clients
Daniel Evans
Daniel Evans
One of the best business decisions I have ever made!
Daniel Kim
Daniel Kim
Neil and the team from Apex Digital have been a pleasure to work with. Very easy to communicate with and most importantly were able to advance some of our pages in the google to the first page in the time frame that was promised. Neil was very accomodating when adapting to changes and operates with the prosperity of our business in mind. Thank you for your help so far and really excited for the future.
Sarah Dillon
Sarah Dillon
Within 2 months of starting our SEO campaign we were getting more enquiries then we had after 5 years with our previous SEO company. Great advice, great strategies and they present results that I understand! Highly recommend!
Brisbane Plant Nursery
Brisbane Plant Nursery
I recently started working with Apex Digital for my SEO needs and I am blown away by the results! Their team is knowledgeable, professional and always goes the extra mile to ensure their clients are satisfied. Their strategy has significantly improved my online visibility and brought in more organic traffic to my website. I highly recommend Apex Digital to anyone looking to boost their SEO efforts and take their online presence to the next level. 5 stars is not enough to describe the level of service and expertise I have received - they truly deserve a million stars!
Karl Lockett
Karl Lockett
Neil is extremely knowledgeable and has the patience to take the time to work through my concerns. My rankings have been great and my site visits through the roof. Im on page one for some of my most competitive keywords. Probably going to bring my second website across soon. Happy days.
Mitchell Dol
Mitchell Dol
We decided to go with Apex after wasting a year at a big name SEO and marketing agency and getting nowhere. Within a month our rankings have massively improved, we’re getting more phone calls and our site speed has increased 10x. Apex has given us fantastic service and explained any IT issue without jargon or complexity. We couldn’t be happier with Apex and think it’s one of the best business decisions we’ve made all year moving over to them 😁
Lawrence Hobart
Lawrence Hobart
My experience with Neil has been magnificent.
Barry Ciotti
Barry Ciotti
In an industry where all your hear is, " how good we are, look at me/us, we are the best, we know what we are doing". I have been pleasantly surprised by Neil. Ihave had 3 phone discussions with Neil. With each phone call he took the time to listen, clarify and provide advise to my "digital" concerns as related to my Adelaide Chauffeur Company website. I allowed Neil access to my google ad words account. He made some changes. Result, instant change in the quality of enquiries being generated. I have asked for an invoice a few times - his response, when I need ro invoice you, I will. For any "digital issues", Apex Digital should be the first and only company to contact.

Let's Talk

We’ll chat about your goals and provide a no obligation website audit to show how you can get more traffic, leads and sales.

Enjoy a free consultation and website audit with no strings attached.