Apex Digital Marketing Agency

As the name denotes, our team of specialists reach for the peak. We’re small for a reason—because we’re selective about who joins our team. We have only the best, to ensure that our clients only receive the best.

Despite being based in Brisbane, we work with a number of clients on local, interstate and international levels. For the digital world is not bound by boarders – and so, neither are we.

Where other digital marketing agencies churn through clients, what sets our digital marketing agency apart is that:

  1. We only work with a limited number of clients
  2. We never work for two competing businesses simultaneously

For in SEO, there is only one top spot. If we were to take on two competing businesses, one would always have to lose – and we’re not in the business of losing.

This is why we’re Apex Digital, like an apex predator we’re on the hunt for the top results. We stop at nothing until we reach the peak.

A Personalised Approach, Every Time.

We understand that no two businesses are alike. Your digital journey and experiences differ as much as our fingerprints do.

We value a personalised approach that starts with a phone call. From there, we’ll help assist in recommending and providing the right services that align with your business goals.

For at the forefront of our work, is our client’s success.

Afterall, your success, is our success!

A Working Relationship That Lasts.

We’re not the type to blow our own trumpet, but our clients are loyal and stay with us for a long time for a reason. This is because we approach every business with care and diligence — as if it were our own.

We believe in the importance of building rapport with our clients. We take the time to understand your personal, and wider business goals. In this way, we ensure we can deliver results, and you’re satisfied with your business’ growth.

When you partner with our team, you gain a personal marketing team. One that truly cares about your results. In addition, we only work with a limited number of clients to guarantee every business receives the time it deserves.

We also never work for two competing businesses at the same time. For that would be counter intuitive, as there is only one top position in SEO.

We Live By Our Name, Apex.

Behind every business are people. At Apex Digital, we’re proud of our team. We may be small, but do not be fooled, we achieve big things.

From little details to large scale campaigns, our goal is to always achieve the best. This motivation comes from within, but also from our name — Apex — the highest point of achievement. The climax.

So come and meet (or e-meet) us; we’d be honoured to work with you.

Apex Digital Marketing Agency

As the name denotes, our team of specialists reach for the peak. We’re small for a reason—because we’re selective about who joins our team. We have only the best, to ensure that our clients only receive the best.

Despite being based in Brisbane, we work with a number of clients on local, interstate and international levels. For the digital world is not bound by boarders – and so, neither are we.

Where other digital marketing agencies churn through clients, what sets our digital marketing agency apart is that:

  1. We only work with a limited number of clients
  2. We never work for two competing businesses simultaneously

For in SEO, there is only one top spot. If we were to take on two competing businesses, one would always have to lose – and we’re not in the business of losing.

This is why we’re Apex Digital, like an apex predator we’re on the hunt for the top results. We stop at nothing until we reach the peak.

A Personalised Approach, Every Time.

We understand that no two businesses are alike. Your digital journey and experiences differ as much as our fingerprints do.

We value a personalised approach that starts with a phone call. From there, we’ll help assist in recommending and providing the right services that align with your business goals.

For at the forefront of our work, is our client’s success.

Afterall, your success, is our success!

A Working Relationship That Lasts.

We’re not the type to blow our own trumpet, but our clients are loyal and stay with us for a long time for a reason. This is because we approach every business with care and diligence — as if it were our own.

We believe in the importance of building rapport with our clients. We take the time to understand your personal, and wider business goals. In this way, we ensure we can deliver results, and you’re satisfied with your business’ growth.

When you partner with our team, you gain a personal marketing team. One that truly cares about your results. In addition, we only work with a limited number of clients to guarantee every business receives the time it deserves.

We also never work for two competing businesses at the same time. For that would be counter intuitive, as there is only one top position in SEO.

We Live By Our Name, Apex.

Behind every business are people. At Apex Digital, we’re proud of our team. We may be small, but do not be fooled, we achieve big things.

From little details to large scale campaigns, our goal is to always achieve the best. This motivation comes from within, but also from our name — Apex — the highest point of achievement. The climax.

So come and meet (or e-meet) us; we’d be honoured to work with you.

SEO

How Many Free Leads Can Your Business Handle?

That’s a great question.

Rather than paying for your vsibility through expensive paid ad campaigns with high pay-per-clicks, your website is able to gain visibility for free.

This is through the implementation of effective SEO strategies. By gaining visibility, your customers come to you. In this way, SEO is considered an inbound marketing strategy.

When analysing your current position, our team will take the time to go through your current rankings and identify potential areas of opportunity.

From here, we can strategise how to help your business appear for more relevant keywords and climb the rankings. In time, this will allow for the generation of website traffic which inturn, results in gaining free leads.

Find The Right Mix To Gain Regular Free Leads.

Ranking on page 1 of Google is the holy grail of SEO.

In the past, it was challenging for a young website to compete against established websites. Now, with the right mix of onsite and offsite SEO, a young website can climb the ranks and appear at the top of organic search results.

When we refer to ‘young websites,’ we mean websites with little or no domain authority.

We get it – there are lots of terminologies to learn. The good news is – you don’t have to know it!

This is where we step in. We’re your SEO experts and dedicated digital marketing team.

Speak to us today if you wish to learn more about your website’s organic ranking.

Optimising Your Website For Organic Search Ranking.

When it comes to SEO, your website is a critical piece of the puzzle.

This is why we look through and analyse every page on your website.

We then optimise both the hidden and visible content to ensure your content is relevant to search engines. This is one of the many on-page SEO tactics that we implement.

Others include the HTML source code and content, titles and meta optimisation, keyword integration and more.

Oh, and did we mention? This can all be done without changing your websites theme or appearance!

Help Your Local Customers Find Your Business.

We understand how small business’ work – we’re one ourselves!

When we work with you, we take the time to understand your goals. From here, we curate a digital marketing strategy that will work for you.

One strategy is known as local SEO ranking. For if you run a local business, you’ll no doubt want to be found by your local customers.

This is where our digital marketing specialists come in.

We work to optimise current website pages for the region you service and build location-specific pages to cast a wider net. Each page is location optimised, helping more potential customers to find your local business and services.

Website Content Optimised For Organic Ranking.

Within SEO, content is king. For the text on your website plays a critical role in search engine optimisation.

Yet instead, often it is neglected.

In the past, text had the primary goal of hitting specific keywords. However, with search engines favouring user experience, strategic text can now improve the customer journey, as well as increase the time spent on the page. All the while, the content will continue to address the keywords you seek to optimise.

Confusing? Understandable.

This is why we’re on top of the algorithm changes – to make sure your business is able to put it’s best foot forward in the digital arena.

FAQ's

If you have been searching for ‘search engine marketing,’ or perhaps you’ve been searching for a ‘digital marketing agency Brisbane.’ 

If this is how you came across our website - you’re seeing SEO work first-hand!

SEO, otherwise known as search engine optimisation, is an online marketing strategy that refers to the implementation of website optimisation strategies. 

Digital solutions can be divided roughly into two categories: on page optimisations and off page optimisations.

 

On page optimisation considers factors including but not limited to…
  • Page Titles 
  • Meta Descriptions
  • Content 
  • Internal Linking
  • Navigation 

 

Off page optimisation considers factors including but not limited to…
  • Broken pages 
  • Broken internal links
  • Backlinks 
  • Website crawl ability 
  • HTTPS Status 
  • Page Speed Load Time  
  • Domain Authority 
  • Google My Business 
  • Guest Posting 

 

The job of our digital marketing experts is to navigate which of these factors need improvement and to stay on trend with the search engine algorithm changes. 

This, in turn, ensures your website's rankings are either increasing or maintained. 

You can try it yourself - it is possible. 

But if you want to focus on your business, it’s best to leave it in the hands of our digital marketing agency specialists. 

There are over 200 factors that Google takes into consideration when deciding on the order of the search results, and each one of these factors has its own level of importance. 

Sounds challenging to navigate? Now, what if we told you that on top of that, the importance of these factors is constantly changing? 

Just over a year ago, getting your content to rank on Google was easy!

A Brisbane digital marketing agency could purchase a few dodgy backlinks and integrate keywords however they pleased on the page. 

The digital marketing agency could make the site could as spammy as they wanted, and it would still rank!

But Google figured it out. If there’s one thing you can take away from this, it’s that no marketing agencies in Brisbane can outsmart Google - at least not in the long term. 

The algorithm is constantly shifting, and as such, a Brisbane digital agency has to adapt and modify its online marketing strategies. 

To give a very broad overview of how a how digital marketing company Brisbane would index your site, here is a snapshot of 3 key factors:

 

Authority 

The simplest way to describe an authority score is that it’s a credit score - but for your website!

Every website's domain has an authority score. In addition, every page on a website has an authority score.

Similar to the search engine algorithm, there are a number of factors that are considered when determining a website's authority score. 

The main factor we will focus on is backlinks. 

As the name suggests, backlinks are websites that link back to yours. As with everything SEO related - unfortunately, it’s not as simple as it sounds! 

There are a few elements to backlinks that a Brisbane digital agency must consider…

The ‘anchor’ refers to the way your website is being mentioned. It is crucial that the anchor varies, or else Google might consider the backlink spammy. 

Ways for a Brisbane digital marketing agency to vary the anchor include utilising image tags, URLs, the business name, mentions such as ‘click here,’ and even using the keywords you want to rank for in your online marketing strategy. 

Another crucial element of a backlink is that it is a follow-through. If the backlink is a ‘no follow,’ none of the authority from the domain of the backlink will be transferred to your website. 

As mentioned, each page has a different authority score. Commonly, the home page holds the highest authority, as this is where a digital marketing agency would generally want to drive traffic. 

This is also where the backlink anchors will predominantly link to. 

Now search engines such as Google not only consider how many backlinks you have but, more importantly, the quality of them. 

For instance, previously, digital marketing agencies could supply hundreds of spammy backlinks. But since the algorithm change, this online marketing strategy that some marketing agencies in Brisbane still implement is more likely to actually hinder your website’s rankings. 

You could even end up with a Google penalty as a result - which can be very difficult to recover from. 

When our Birbsnae digital marketing agency mentions the ‘quality’ of a backlink, what we’re referring to is the authority the backlink has, as well as the relevancy of the content on the site. 

Let’s say, for example, that you own a plumbing business. Yet all of your backlinks are website blogs on weddings. 

Google will utilise Google crawlers and determine the relevancy of that backlink. 

It will consider the correlation between the content on both sites and determine whether weddings are relevant to plumbing. 

If it is deemed irrelevant, this will instead hinder your website’s authority score. 

Your website, as well as the backlink, will be considered ‘spammy’ as a result. 

This is why it is crucial that the backlinks that a Brisbane digital marketing agency utilises are relevant to your industry or include content that is relevant to your industry. 

A digital marketing agency must ensure that the backlinks will have highly relevant content, have a decent authority score and will have a follow-through.  The digital agency then needs to vary the anchors used to mention your site. This, in turn, will increase your website’s authority score as well as your site's overall rankings. 

 

On-page Keyword Integration 

When integrating keywords into your website’s content, a Brisbane digital agency not only has to consider how to do it, but also which keywords to integrate. 

This is where keyword research comes into play for a Brisbane digital marketing agency. 

There are multiple factors for a digital agency to consider when deciding on which keywords to optimise for. 

These include keyword difficulty, current keyword competition, the intent of the keyword, and the strategy the digital marketing agency intends to implement. 

Let’s look at an example, for instance, the term ‘Sydney criminal lawyers.’ 

Currently, the term receives over 2,400 searches and has a reasonably high buyer intent in that it has the service and location. 

The difficulty according to the tool SEMRush, however, is 61% - difficult. 

In comparison, the term ‘criminal lawyer north sydney’ receives a search volume of 60, yet the difficulty is only 17% - easy. 

In this case, when considering strategies, a digital agency could opt for the more specific keyword that is easier to rank for. Devote their time to climbing the rankings, which in turn will generate up to 60 enquiries. 

Alternatively, the digital marketing agency could try and rank for the difficult keyword, in which case, it is a long and challenging process to try and reach page no1. 

Once the digital marketing agency gets you there, no doubt you will receive enquiries. 

It’s all just about what route you want to go down. 

All of these factors come into consideration when our digital agency work with you to see which keywords you want to rank for. 

Our digital marketing agency Brisbane takes the time to meticulously research and look at all the options available to you. For, in the end, we’re all about ensuring the client's success. 

Once you have decided on the keywords, the next step involves the digital marketing agency integrating the keywords. 

Keywords can be integrated into image alts, titles, metas - you name it! But, like everything, it’s a balancing act. 

Whilst it is essential in digital marketing Brisbane to include the keywords that ensure your site indexes, you do not want to saturate your site with keywords. 

If a digital marketing agency over-optimises, your website will no longer provide a good user experience as it likely won’t make sense. 

It will also come across as spammy which will result in a drop in the rankings. 

 

Content

A recent shift in the search engine algorithm has resulted in digital marketing Brisbane becoming heavily reliant on the quality and quantity of website content. 

Now with SEO, content is king. 

In the past, digital marketing agencies could use online tools to write up pages upon pages of content. Yet as always, Google figured it out.

Now, when considering the content, Google looks for not only quantity but quality too. 

Google, like any other business, is concerned with prioritising the user experience. For they need to provide a good user experience in order for users to continue using their platform. 

As a result, Google considers the ‘end user.’ 

Search engines now track how long a user spends on your site, what they do on your site, as well as your site’s bounce rate. 

If your site has a high bounce rate, it’s either not providing the content that the user is seeking, it doesn’t provide a good experience, or in general, it does not satisfy the customer's needs. 

Google will consider this bounce rate, and your website’s rankings will be impacted as a result. 

High Bounce Rate = Bad User Experience = Drop In Website Rankings. 

Not only does the content, therefore, need to be relevant, but it also needs to be unique. 

Google will penalise your website if the content utilised is duplicated. This is not only considered spammy, but again, duplicated content negatively impacts the user experience. 

Finally, a digital marketing agency needs to consider quantity. Once again, Google wants to provide the best experience. 

Let’s use the plumbing example again. 

If your website provides extensive and quality knowledge on all things plumbing - it will provide a good user experience. As such, your website will be rewarded. 

It is no longer enough in digital marketing Brisbane to have a one-page website. 

Unfortunately, a one-page website will never rank.

It will never index because Google will not consider it a good user experience. 

To summarise, when it comes to SEO, content is crucial. Yet it must be unique, high quality, relevant, and abundant. If you tick all the boxes, your site will be rewarded in the rankings with an increased digital presence. 

 

If you’re needing assistance with your websites content, get in touch with our digital marketing agency today. 

The cost of Google ads is on the rise. 

The same can be said for the cost of living and, ultimately, the cost of running an effective business. 

We understand, we’re a small business ourselves. 

Rather than spending hours on the phone cold calling or spending exorbitant amounts on advertising.

Our digital marketing agency has a proposal - let the customers come to you.

This is the benefit of SEO. Our digital marketing agency does the hard yards to ensure your website climbs the rankings to be organically found. Because ultimately, people trust the organic search results above all else.

With Google Ads, they run in accordance with the lifespan of your campaign. 

They receive roughly 7% of the traffic - and even then, it’s not a guaranteed lead. 

Users could have instead landed on your page by accident. Yet you still have to pay for the click-through!

If a digital marketing agency effectively implements SEO, the users are already after your services and will come to you.

They’re physically searching the keyword terms. 

They’re seeking YOU out. Our digital marketing agency job is to then focus on getting your website visible with our digital marketing services to the right people at the right time. 

This is why SEO is considered an inbound online marketing strategy - let the customers come to you!

Let’s Talk About
Your Digital Needs

Here’s what we’ll cover during the 30-minute consultation.

• Overall assessment of your website SEO health.
• Areas of improvement.
• Where you can increase growth opportunities.
• SEO campaign scope to increase traffic.
• Mapping our strategy to the needs of your site.
• A realistic scope of how long it will take to meet your goals.


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