SEO Strategy
If you’re just starting or your business is established, you should consider SEO. SEO is all about keywords, and keywords provide the drive behind what people want and how they ask for it. Our SEO services experts can create an SEO starting point for your new business.
While we can work with new businesses to pave the way for SEO success, to engage in our complete SEO services, we do have some criteria:
- Well-established (no start-ups)
- Genuine desire to grow your business
- Be ethical
We start by analysing where your leads are already coming from and look for potential new keywords to target strategically. Then, we combine the best ‘under the hood’ tactics with SEO copywriting, trustworthy backlinks and comprehensive monthly ranking and KPI reporting. As Google learns the changes we’ve made, your website Google rankings will improve.
If you fit our criteria above
Talk to us about developing a comprehensive SEO strategy with measurable results.
Organic Search Results
Organic search results gain more than a 14% conversion rate. By comparison, traditional outbound marketing tactics, including direct mail and print ads, have less than a 2% conversion rate. This tells us that people trust Google results and spends their time, money and effort with the businesses that Google recommends.
Improved organic search result ranking starts with:
- Keyword targeting and SEO strategy
- Business search-engine directory registration
- On-site optimisation
- On-page optimisation
- Refreshed content with SEO copywriting
While we talk about first page ranking on Google as the holy grail of SEO, ranking in other search engines will positively reflect these changes. From Google to Bing and Yelp, optimising your website for organic search results will help you gain more organic traffic from all sources.
Talk to us to learn more about your organic search results ranking.
On Page SEO
Your website is the most significant piece of the puzzle, and on-page SEO ensures every detail is put together correctly. Without changing the design and look of your website, our SEO team will meticulously comb through each component and ensure it’s set up to send relevant messages to Google and other search engines.
To improve your on-page SEO, we address the following:
- Keyword targeting
- HTML source code
- Website content
- Redirection errors
- Broken links
- Enhanced page speed
- URL slugs
- Mobile optimisation
While we’ll mostly talk about Google, these changes work for all of the search engines. However, Google is the most significant player and has one of the most complex SEO algorithms taking into account time on page, user experience and related keyword use on top of what we’ve learnt to expect in the past.
Local SEO Ranking
Despite the growing online world, we can’t ignore the need for local businesses. These include services and shops with brick-and-mortar premises such as legal, medical and product-based businesses or mobile businesses that service a specific locality. In saying this, many types of businesses can benefit from being found locally.
To get you ranking locally, we can cover these critical areas:
- Google My Business registration
- Other relevant search engine and directory registrations
- Optimising for local searches with on-site SEO
- Improved local keyword density
- Refreshed relevant website content
While many of these improvements will focus on Google, we also optimise for other search engines by registering your business on Bing, Yelp, Apple Maps and more.
We can ensure you’re set up correctly for search engine ranking if your business is new or in the early stages of local SEO. However, the most powerful tool in our bag for your new business is paid search. Our team of PPC experts are on hand to gain leads, market share and a great return on investment for you.
SEO Copywriting
Website text is one of those components that often get neglected. While design, structure and easy navigation are essential, written content gives pages context and enhances the user experience.
Poorly written content can leave visitors confused, increase bounce rates and ultimately damage search engine rankings. On the other hand, well-written content can increase time on the page, increase trust and product or service value, and increase conversions.
Our SEO copywriting services include:
- Landing page copy
- Blogs and articles
- Case studies
- Full website re-writes
- New website written content
Some aspects of search engine optimisation take longer to show results. However, the impact of SEO copywriting can often be seen much earlier with lower bounce rates, more extended website visits, improved conversion rates from paid ads, and more.
Talk to us about enhancing your website and improving your organic search rankings with fresh written content.
We've help hundred's of business's achieve their marketing goals. Here are just a few.
Wenatex Case Study
“We’ve been dealing with Apex Digital for about 2 years now and have had only positive experiences! It can be difficult to find a good agency as some tell you how fantastic they are but when it comes down to it they don’t get results. At Apex Digital we’ve seen definite results from their work. Neil and Jess manage the SEO side of things and are not only a pleasure to deal with but the work they’ve done has had a positive effect on our business. They listen and understand our business and needs. The whole process has been smooth and trouble-free, our questions are answered promptly and their skills are exceptional. I recommend Apex Digital to any business that is looking for an agency that is humble, hard-working and achieves results.” – Andrea Evers, Marketing & Operations Manager
Little Miss Bookkeeping Case Study
Through data-driven research and in working closely with the business, we developed a keyword strategy that would boost not just the amount of organic traffic, but also traffic that was relevant. With this strategy and with a new UX designed website, rebuilt for conversion optimisation, we have helped Little Miss Bookkeeping with a 188% increase in organic traffic growth and multiple position #1 Google rankings.
“People are finding me and it means that I’m getting A LOT more leads than I did previously” – Michelle Knight, Director
Sinnamon Lawyers Case Study
Apex has worked with Sinnamon Lawyers and their sub-brands through PPC and SEO. We honed the keyword strategy to be very precise by location and area of law, making the most of the budget and increasing the number of high-quality leads.
“What I’ve found with Apex is that they are great in terms of communication as well as in terms of results” – Rob Sinnamon, Founder
Good 2 Eat Catering Case Study
Through a completely organic strategy, Apex Digital has increased traffic to Good 2 Eat Catering’s website by 42.2%. By selecting not only the obvious high volume industry keywords to focus on; but Apex also developed an SEO strategy for niche catering events. Through this, we were able to encourage higher-quality leads through the website at a faster rate without having to rely on PPC ads.
“Since using Apex, because our business has grown so fast, so quickly it has been almost overwhelming” – Jill Wallace, Founder
Unbeatable SEO Packages
We are experts when it comes to reaching your target audience. With the right combination of targeting, traffic sources, and creatives, we are confident we can get your website in front of the eyeballs that matter most
Page 1 in 90 days or we work for free*
So it’s completely risk-free and a total no-brainer. T’s&C’s apply
