Our team of digital marketing experts are committed to assisting your business’ growth. Utilising top-tier tools, paired with our extensive knowledge of digital solutions and SEO Services, we seek to increase your business’ exposure.

No two clients are the same, and neither are their digital marketing needs. This is why we approach our clients, work to understand their goals and objectives, and formulate a unique strategy to accomplish them. These strategies are not built just for the now, but they are built to last. If you wish to future-proof your business with SEO services – get in contact today.

Why Choose Apex Digital Marketing Agency For SEO Newcastle?

When Apex was formed in 2016, digital marketing and Newcastle SEO for that matter, was a relatively new concept. We saw how clients were being treated, simply a number to add to a long list, another box to tick. We saw a gap in the market, an opportunity – and we took it.

What was recognised, was the chance for our small business, to help others. With client care at the forefront of our initiatives, we set out to provide every Newcastle business with unparalleled attention to detail. By doing so, we deduced that in order to treat our clientele correctly, we would not onboard competing businesses. As the saying goes, there can be only one winner. This rings true with SEO Newcastle – there is only one top position. By limiting the clients we take on, we ensure that our efforts maximise your business potential, to provide you with the best foot forward. This mitigates notions of untrustworthiness, instilling confidence within our client relationships to ensure longevity.

When we take on a client, we are not in the business of band aid fixes or one-size fits all approaches. For it’s not about growing the fastest or having the largest company. It’s about creating smart strategies that complement the clients’ objectives. That is why when we onboard a client, we take the time to have a one-on-one discussion to determine their business goals. By doing so, we identify areas of opportunity and form an understanding of what areas need to be targeted. In this way, our team forms carefully curated strategies which are implemented with precision.

What can you expect when you partner with our SEO company?

Our team of Newcastle SEO experts have a wealth of knowledge when it comes to digital solutions. Utilising innovative technology, data analytics, research methods and proven methodologies we curate tailored business strategies. We look to maximise your marketing efforts by providing visibility to the right audience. In doing so, growth is expediated through organic traffic and the generation of leads and sales.

We are a forward-thinking firm that are constantly on the hunt for ways to improve and adapt, to ensure our clients are receiving the best care. We are passionate in all things SEO Newcastle related and refuse to hide behind false promises and exaggerated projections. We don’t shy away from the hard conversations. If something isn’t working, we’re upfront, and we will adapt. We provide realistic promises, with real solutions.

By partnering with Apex Digital, you can finally have an SEO company that you trust. With direct lines of communication, we’re your dedicated in-house marketing team. Through the implementation of smart & tailored strategies, we seek to assist your business’ growth. Let us work behind the scenes on the nitty gritty, so you can focus on doing what you love.

Realistic Expectations

When you partner with us, you receive complete transparency. We’re upfront with expectations and with what’s achievable. No false promises.

A Team That Cares

in the business of helping your business succeed. We work to the best of our abilities to understand and fulfil the goals our clients have.

Exclusive Clientele

We’re dedicated to the clients we partner with. We never take on competing clients. We have a one client per industry per location policy. For how can you have two clients both sitting in position #1?

Carefully Curated Strategies

Every client is different, as are their goals and digital marketing needs. We work to formulate tailored strategies that future proof your business plan.

Long-Lasting Results

Through the provision of on-going SEO support, our team of digital marketing experts ensures that your results are not temporary, but long-lasting.

Digital Agency Newcastle

At Apex Digital, we specialise in search engine optimisation for Newcastle. Through the implementation of digital marketing strategies, we are able to create greater visibility & generate organic traffic for your Newcastle business. By conducting thorough research, we are able to determine which areas should be focused on in accordance with the audiences that have the highest buyer intent. In this way, great emphasis is placed on our clients return on investment.

The digital landscape is ever changing, and as a result, business’ have to be prepared. Our team of SEO agency Newcastle experts are proactive in their learning to ensure our clients receive the most progressive Newcastle marketing strategies that render sustainable results. This is achievable through carefully chosen keywords and Newcastle organic traffic. That is, traffic that doesn’t cost you anything. This provides exposure to high buyer intent audiences without accruing expensive pay per click fees.

When you work with us, we don’t just focus on short term goals. We work to understand your greater business goals. Through this understanding, we are able to assist in producing sustainable marketing strategies that provide sustainable results. Furthermore, we gain an insight into what areas you wish to focus on. Through keyword research and a carefully considered keyword selection process, we are able to support the development of these focus areas.

We’ll state the obvious here – every business industry is different. This is particularly true however, with SEO Newcastle. For instance, some industries generate higher search volumes, resulting in higher keyword difficulties. Our team of in-house specialists take the time to understand your particular industry to ensure your business is able to generate the results it needs to succeed. We understand the market, and we have years of experience in all things Newcastle SEO which ensures that your business will be looked after.

When onboarding clients, we are upfront with what to expect and what we consider realistic. We don’t hide behind false projections. We only take on clients if we think we’ll be the right fit and if we think we can generate decent results through a curated growth plan. If you’re looking to partner with an upfront and transparent Newcastle marketing agency, that care about your results, get in contact with us today.

If you’re seeking an SEO team to implement a digital agency strategy, you no longer need to rely on an agency down the road. Instead for SEO Newcastle services you could choose a Sydney digital marketing agency, an SEO company in Canberrra or a Wollongong SEO agency. This is the advantage of the digital age. Location is no longer a hindering factor. For all your SEO Newcastle needs, get in touch with our team.

Our team of digital marketing experts are committed to assisting your business’ growth. Utilising top-tier tools, paired with our extensive knowledge of digital solutions and SEO Services, we seek to increase your business’ exposure.

No two clients are the same, and neither are their digital marketing needs. This is why we approach our clients, work to understand their goals and objectives, and formulate a unique strategy to accomplish them. These strategies are not built just for the now, but they are built to last. If you wish to future-proof your business with SEO services – get in contact today.

Why Choose Apex Digital Marketing Agency For SEO Newcastle?

When Apex was formed in 2016, digital marketing and Newcastle SEO for that matter, was a relatively new concept. We saw how clients were being treated, simply a number to add to a long list, another box to tick. We saw a gap in the market, an opportunity – and we took it.

What was recognised, was the chance for our small business, to help others. With client care at the forefront of our initiatives, we set out to provide every Newcastle business with unparalleled attention to detail. By doing so, we deduced that in order to treat our clientele correctly, we would not onboard competing businesses. As the saying goes, there can be only one winner. This rings true with SEO Newcastle – there is only one top position. By limiting the clients we take on, we ensure that our efforts maximise your business potential, to provide you with the best foot forward. This mitigates notions of untrustworthiness, instilling confidence within our client relationships to ensure longevity.

When we take on a client, we are not in the business of band aid fixes or one-size fits all approaches. For it’s not about growing the fastest or having the largest company. It’s about creating smart strategies that complement the clients’ objectives. That is why when we onboard a client, we take the time to have a one-on-one discussion to determine their business goals. By doing so, we identify areas of opportunity and form an understanding of what areas need to be targeted. In this way, our team forms carefully curated strategies which are implemented with precision.

What can you expect when you partner with our SEO company?

Our team of Newcastle SEO experts have a wealth of knowledge when it comes to digital solutions. Utilising innovative technology, data analytics, research methods and proven methodologies we curate tailored business strategies. We look to maximise your marketing efforts by providing visibility to the right audience. In doing so, growth is expediated through organic traffic and the generation of leads and sales.

We are a forward-thinking firm that are constantly on the hunt for ways to improve and adapt, to ensure our clients are receiving the best care. We are passionate in all things SEO Newcastle related and refuse to hide behind false promises and exaggerated projections. We don’t shy away from the hard conversations. If something isn’t working, we’re upfront, and we will adapt. We provide realistic promises, with real solutions.

By partnering with Apex Digital, you can finally have an SEO company that you trust. With direct lines of communication, we’re your dedicated in-house marketing team. Through the implementation of smart & tailored strategies, we seek to assist your business’ growth. Let us work behind the scenes on the nitty gritty, so you can focus on doing what you love.

Realistic Expectations

When you partner with us, you receive complete transparency. We’re upfront with expectations and with what’s achievable. No false promises.

A Team That Cares

in the business of helping your business succeed. We work to the best of our abilities to understand and fulfil the goals our clients have.

Exclusive Clientele

We’re dedicated to the clients we partner with. We never take on competing clients. We have a one client per industry per location policy. For how can you have two clients both sitting in position #1?

Carefully Curated Strategies

Every client is different, as are their goals and digital marketing needs. We work to formulate tailored strategies that future proof your business plan.

Long-Lasting Results

Through the provision of on-going SEO support, our team of digital marketing experts ensures that your results are not temporary, but long-lasting.

Digital Agency Newcastle

At Apex Digital, we specialise in search engine optimisation for Newcastle. Through the implementation of digital marketing strategies, we are able to create greater visibility & generate organic traffic for your Newcastle business. By conducting thorough research, we are able to determine which areas should be focused on in accordance with the audiences that have the highest buyer intent. In this way, great emphasis is placed on our clients return on investment.

The digital landscape is ever changing, and as a result, business’ have to be prepared. Our team of SEO agency Newcastle experts are proactive in their learning to ensure our clients receive the most progressive Newcastle marketing strategies that render sustainable results. This is achievable through carefully chosen keywords and Newcastle organic traffic. That is, traffic that doesn’t cost you anything. This provides exposure to high buyer intent audiences without accruing expensive pay per click fees.

When you work with us, we don’t just focus on short term goals. We work to understand your greater business goals. Through this understanding, we are able to assist in producing sustainable marketing strategies that provide sustainable results. Furthermore, we gain an insight into what areas you wish to focus on. Through keyword research and a carefully considered keyword selection process, we are able to support the development of these focus areas.

We’ll state the obvious here – every business industry is different. This is particularly true however, with SEO Newcastle. For instance, some industries generate higher search volumes, resulting in higher keyword difficulties. Our team of in-house specialists take the time to understand your particular industry to ensure your business is able to generate the results it needs to succeed. We understand the market, and we have years of experience in all things Newcastle SEO which ensures that your business will be looked after.

When onboarding clients, we are upfront with what to expect and what we consider realistic. We don’t hide behind false projections. We only take on clients if we think we’ll be the right fit and if we think we can generate decent results through a curated growth plan. If you’re looking to partner with an upfront and transparent Newcastle marketing agency, that care about your results, get in contact with us today.

If you’re seeking an SEO team to implement a digital agency strategy, you no longer need to rely on an agency down the road. Instead for SEO Newcastle services you could choose a Sydney digital marketing agency, an SEO company in Canberrra or a Wollongong SEO agency. This is the advantage of the digital age. Location is no longer a hindering factor. For all your SEO Newcastle needs, get in touch with our team.

SEO Strategy – The Apex Digital Approach

Establish Client Goals

A vital part of onboarding clients involves working one-on-one to identify what business goals you have. This forms the basis of the strategy we build, as we focus on the areas you wish to develop.

Keyword Research

Keyword difficulty varies greatly and is dependent upon a number of factors. For instance, location, search volume and competition play key roles in determining how feasible it is to rank for certain words.

Confirm Keywords

Once business goals and opportunity areas have been identified, we curate a finalised list of keywords to optimise.

Competitor Analysis

A competitor analysis plays a crucial role in determining where your business currently sits. We need to see what we’re up against before we implement an offensive strategy.

Website Audit

We need to assess what is currently working well, and what can be improved upon. This is achievable through a complete website audit.

Curate Tailored Strategy

Our team of specialists do not implement cookie cutter strategies. We take the time to curate a tailored strategy that aligns with your business objectives and provides sustainable results.

Content Analysis

Once the key competitors have been identified, we run a content audit. In SEO, content is king. As such, we spend time ensuring what is said, how it’s said and where it’s said is optimised.

Tracking

We implement tracking upon your website to ensure conversions can be traced. This allows us to compare the visitors versus the conversions, to identify areas of opportunity for improvement and decrease bounce rates.

On-Page Optimisation

Once the content audit is complete, we suggest and implement on-page optimisations. This includes components such as the suitability of CTA’s, page speed, internal linking, as well as content requirements.

 Off-Page Optimisation

Whilst on-page suggestions play a crucial role in the user experience, an equally vital role is played by off-page optimisations. This involves the acquiring and placement of backlinks to influence your websites trust scores, this is essentially your credit score but with Google!

Reporting

We work to fulfil our promises and we do this by generating monthly reports. This keeps us accountable, assists in identifying areas of opportunity, and provides a snapshot of your SEO progress.

On-Going Support

With SEO, results are fluid as they work in accordance with a dynamic algorithm. This is why we provide on-going support through monitoring, direct communication and optimisations to ensure your results are either maintaining or improving.

Frequently Asked Questions

Let’s begin with the basics.

SEO stands for search engine optimisation and refers to the process by which Google uses algorithms to determine the order of the search engine rankings.

Like any business, Google aims to facilitate the best possible user experience. This is why the use of an algorithm has been implemented.

This algorithm considers over 200 factors when deciding which websites deserve to be at the top.

Some of these factors include the website's trust score, the quality of the on-page content, the speed of the site and more.

To give you a very broad overview, there are off-page optimisation and on page SEO optimisation. The majority of these factors can be sorted into these two categories.

Off-page optimisation includes:
  • Link building to increase a website's trust flow score (this is like a credit score but for websites)
  • Google My Business profiles (GMB)
  • Business citations
  • Guess posting
  • Page load time and website speed
  • Tracking permitability
On Page SEO includes:
  • Header optimisation
  • Titles and meta optimisation
  • Content through means of placing carefully curated keywords in the right position the right number of times
  • Internal linking throughout the website
  • Labelling images with keywords
  • Amending technological issues
    • Content duplication
    • Website crawl ability
    • HTTPS
    • Broken links
    • No follow links
    • Tracking
If you need assistance with your SEO campaign - get in touch with our SEO consultants today.

This can be quite a difficult question to answer, for there are many moving parts with SEO Newcastle. 

Let’s take a deeper dive into some of the ranking factors.

Website Trust Score:

Every website has a domain trust score. 

We like to explain this as a credit score - but for websites!

Just like rankings, there are a number of factors that influence your trust flow score. 

This includes the domain age, the history of the domain, the owner of the domain and the trustworthiness of the websites linking to you. 

If you have previously been working on SEO with a digital marketing agency, sometimes what you find is a spammy backlink profile. By this, we mean unnatural or low-quality websites that link to your site. 

Back in the day, you were able to acquire all types of backlinks, which led to an increase in your trust score. Then Google updated the algorithm and began penalising websites for doing so. 

This is why, when considering your backlink profile, you must be careful with who is referring to your site. 

What you want are high-quality and relevant backlinks. 

If you acquire a backlink with a high trust authority and you receive a follow-through with the link, a percentage of that trust score then gets transferred over to you. 

This is why the web of backlinks in which you engage with is so important. 

If your SEO strategy is being let down by your website's trust score - Apex Digitals SEO agencies team can assist.

Get in touch today. 

User Interaction:

Google is all about prioritising the user's experience, in particular, the end user. 

Search engines such as Google now track the user throughout the site to determine whether the site is valuable. For instance, bounce rate plays a huge factor. 

The bounce rate refers to when a user clicks on your website and proceeds to leave immediately. This sends a signal to Google that your website does not have relevant content or products that the user is after. This reduces the value of the site. 

Alternatively, when a website has a low bounce rate and a higher click-through rate, paired with repeat viewership, the value of the website is increased. 

Google will, therefore, want to push that website higher within the rankings, as the website provides a good user experience. 

To improve your SEO strategy and user interaction - call our team of experts. 

Content:

When it comes to an SEO campaign, content is king. 

Search engines, such as Google, use Google crawlers to go through your site to figure out what it’s about. 

The more content you have, the more opportunities you have to insert some of those keywords that you want to organically rank for. 

Now you may be thinking, easy! 

Well, not quite. 

The content has to be unique and relevant. Again, if the content isn’t relevant, the website will incur a high bounce rate which depreciates its value and, therefore, its rankings. 

Furthermore, it’s not just about the amount of content, it’s also about how it’s structured on the site. 

By this, we mean the site's architecture and the overall navigation. 

On top of that, it’s also about where you place the keywords you want to rank for. This is in terms of optimising the titles, metas and headers. 

Like all things, you can take it too far. 

You can saturate your site with keywords which renders the site over-optimised to the point where it’s seen as spammy. 

Google doesn’t like this, and it will not help you. 

SEO is all about trial and error. There is no one right way of guaranteeing results. 

In the end, it’s all about finding the right balance. 

Now you’re thinking you need Newcastle SEO Services for your SEO campaign. 

 

The solution is simple - get in contact today. 

After this information dump, you may be thinking Newcastle is too hard.

There are too many factors and moving parts.

How is a small business meant to succeed?

The good news is - you have us.

We’re your digital marketing agency Newcastle guru’s.

Our job is to ensure we are on top of all the algorithm changes and that we can implement the changes your website needs to thrive.

In answer to the question, though, SEO Newcastle services are essential because they’re affordable.

PPC (pay per click advertising) prices are only on the rise. Even after the implementation of a PPC campaign, results are not ensured.

For instance, a search term such as ‘electrician bondi’ is now $110 per click.

So Google Ads for some industries and businesses is just not viable any longer.

Even if your cost per click is still affordable, the big issue is that Google tells us that only about 7% of traffic goes to Ads.

So, if your Ad shows 100 times, only 7 people will click on your ad. And even if you have an unlimited budget, you are still only getting a small percentage of the traffic.

In addition to that, your Ad doesn't show every time anyway because the ad shows are on rotation.

You also could have hit your daily ad budget, which means your ad won't show at all.

So in short, it's becoming more expensive and less effective.

In comparison, search engine optimisation and local SEO strategies allows for website visibility to the right audiences through keyword optimisation.

Rather than having to pay for website traffic to your site, you can instead reap the benefits of organic traffic - that is, traffic that doesn’t cost you anything.

The final takeaway here is with the prices of owning a business only increasing, local SEO and SEO services can alleviate the pressure of paying for website traffic and leads.

I think we’ve convinced you.

 

Now that you’re after a digital marketing agency Newcastle, get in contact with us.
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