Our team of digital marketing specialists provide upfront, realistic, and measurable goals. We will be honest; SEO is not a quick fix. It is a long-term strategy. Through working to understand your business goals, we will identify areas of opportunities for growth. Utilising top-tier tools, our data-led solutions are curated to your business. For every business is different and requires different digital marketing needs. With this in mind, we focus on the search rankings that will provide your business with visibility to the right customers, at the right time. Work with us today, to ensure long lasting results in the future.

Why Choose Apex Digital Marketing Agency For SEO Gold Coast?

When Apex was formed in 2016, digital marketing and SEO Gold Coast for that matter, was a relatively new concept. We saw how clients were being treated, simply a number to add to a long list, another box to tick. We saw a gap in the market, an opportunity – and we took it.

What was recognised, was the chance for our small business, to help others. With client care at the forefront of our initiatives, we set out to provide every Gold Coast business with unparalleled attention to detail. By doing so, we deduced that in order to treat our clientele correctly, we would not onboard competing businesses. As the saying goes, there can be only one winner. This rings true with SEO Gold Coast – there is only one top position. By limiting the clients we take on, we ensure that our efforts maximise your business potential, to provide you with the best foot forward. This mitigates notions of untrustworthiness, instilling confidence within our client relationships to ensure longevity.

When we take on a client, we are not in the business of band aid fixes or one-size fits all approaches. For it’s not about growing the fastest or having the largest company. It’s about creating smart strategies that complement the clients’ objectives. That is why when we onboard a client, we take the time to have a one-on-one discussion to determine their business goals. By doing so, we identify areas of opportunity and form an understanding of what areas need to be targeted. In this way, our team forms carefully curated strategies which are implemented with precision.

What can you expect when you partner with us?

Our team of SEO Gold Coast experts have a wealth of knowledge when it comes to digital solutions. Utilising innovative technology, data analytics, research methods and proven methodologies we curate tailored business strategies. We look to maximise your marketing efforts by providing visibility to the right audience. In doing so, growth is expediated through organic traffic and the generation of leads and sales.

We are a forward-thinking firm that are constantly on the hunt for ways to improve and adapt, to ensure our clients are receiving the best care. We are passionate in all things SEO Gold Coast related and refuse to hide behind false promises and exaggerated projections. We don’t shy away from the hard conversations. If something isn’t working, we’re upfront, and we will adapt. We provide realistic promises, with real solutions.

By partnering with Apex Digital, you can finally have an SEO company that you trust. With direct lines of communication, we’re your dedicated in-house marketing team. Through the implementation of smart & tailored strategies, we seek to assist your business’ growth. Let us work behind the scenes on the nitty gritty, so you can focus on doing what you love.

Realistic Expectations

When you partner with us, you receive complete transparency. We’re upfront with expectations and with what’s achievable. No false promises.

A Team That Cares

in the business of helping your business succeed. We work to the best of our abilities to understand and fulfil the goals our clients have.

Exclusive Clientele

We’re dedicated to the clients we partner with. We never take on competing clients. We have a one client per industry per location policy. For how can you have two clients both sitting in position #1?

Carefully Curated Strategies

Every client is different, as are their goals and digital marketing needs. We work to formulate tailored strategies that future proof your business plan.

Long-Lasting Results

Through the provision of on-going SEO support, our team of digital marketing experts ensures that your results are not temporary, but long-lasting.

SEO Company Gold Coast

At Apex Digital we are invested in improving your Gold Coast business’ visibility and website traffic. How do we do this? Through the implementation of Gold Coast search engine optimisation tactics. Rather than investing in advertising with expensive click-through rates that do not guarantee conversions, funds could be put to towards organic traffic. SEO Gold Coast allows your business to be exposed to audiences with high buyer intent, that are truly seeking your services.

The digital landscape is ever changing, and as a result, business’ have to be prepared. Our team of digital experts are proactive in their learning to ensure our clients receive the most progressive Gold Coast marketing strategies that render sustainable results. This is achievable through carefully chosen keywords and Gold Coast organic traffic. That is, traffic that doesn’t cost you anything. This provides exposure to high buyer intent audiences without accruing expensive pay per click fees.

When you work with us, we don’t just focus on short term goals. We work to understand your greater business goals. Through this understanding, we are able to assist in producing sustainable marketing strategies that provide sustainable results. Furthermore, we gain an insight into what areas you wish to focus on. Through keyword research and a carefully considered keyword selection process, we are able to support the development of these focus areas.

With all businesses, every industry is different and therefore has different marketing needs. This is why our team of digital strategists approach our clients with tailored SEO Gold Coast strategies rather than a one size fits all tactic. Our team of in-house specialists are diligent in working to understand the industry in which your business operates, for this is key in ensuring our clients success. Our expert knowledge of all things SEO Gold Coast, paired with the right tools ensures that your business is looked after.

When we look to onboard a new client, we ensure that we believe we will be a good fit. We are upfront in terms of what we consider achievable for the Gold Coast, and we do not take on clients unless we believe we can attain results. This is a partnership whereby your success, is our success. If you’re looking to partner with an upfront and transparent marketing agency, that care about your results, get in contact with us today.

One of the many benefits of the digital age is that the SEO company you choose no longer has to be located in your region. For instance, if your business is located Brisbane, and you’re in need of a Brisbane SEO strategy, you no longer need to rely on a agency close to home. Instead, you could hire a digital marketing agency in Townsville, an Sunshine Coast SEO company or an experienced digital marketing company in Cairns. Wherever you’re located, we can reach and assist you with your organic keywords

Our team of digital marketing specialists provide upfront, realistic, and measurable goals. We will be honest; SEO is not a quick fix. It is a long-term strategy. Through working to understand your business goals, we will identify areas of opportunities for growth. Utilising top-tier tools, our data-led solutions are curated to your business. For every business is different and requires different digital marketing needs. With this in mind, we focus on the search rankings that will provide your business with visibility to the right customers, at the right time. Work with us today, to ensure long lasting results in the future.

Why Choose Apex Digital Marketing Agency For SEO Gold Coast?

When Apex was formed in 2016, digital marketing and SEO Gold Coast for that matter, was a relatively new concept. We saw how clients were being treated, simply a number to add to a long list, another box to tick. We saw a gap in the market, an opportunity – and we took it.

What was recognised, was the chance for our small business, to help others. With client care at the forefront of our initiatives, we set out to provide every Gold Coast business with unparalleled attention to detail. By doing so, we deduced that in order to treat our clientele correctly, we would not onboard competing businesses. As the saying goes, there can be only one winner. This rings true with SEO Gold Coast – there is only one top position. By limiting the clients we take on, we ensure that our efforts maximise your business potential, to provide you with the best foot forward. This mitigates notions of untrustworthiness, instilling confidence within our client relationships to ensure longevity.

When we take on a client, we are not in the business of band aid fixes or one-size fits all approaches. For it’s not about growing the fastest or having the largest company. It’s about creating smart strategies that complement the clients’ objectives. That is why when we onboard a client, we take the time to have a one-on-one discussion to determine their business goals. By doing so, we identify areas of opportunity and form an understanding of what areas need to be targeted. In this way, our team forms carefully curated strategies which are implemented with precision.

What can you expect when you partner with us?

Our team of SEO Gold Coast experts have a wealth of knowledge when it comes to digital solutions. Utilising innovative technology, data analytics, research methods and proven methodologies we curate tailored business strategies. We look to maximise your marketing efforts by providing visibility to the right audience. In doing so, growth is expediated through organic traffic and the generation of leads and sales.

We are a forward-thinking firm that are constantly on the hunt for ways to improve and adapt, to ensure our clients are receiving the best care. We are passionate in all things SEO Gold Coast related and refuse to hide behind false promises and exaggerated projections. We don’t shy away from the hard conversations. If something isn’t working, we’re upfront, and we will adapt. We provide realistic promises, with real solutions.

By partnering with Apex Digital, you can finally have an SEO company that you trust. With direct lines of communication, we’re your dedicated in-house marketing team. Through the implementation of smart & tailored strategies, we seek to assist your business’ growth. Let us work behind the scenes on the nitty gritty, so you can focus on doing what you love.

Realistic Expectations

When you partner with us, you receive complete transparency. We’re upfront with expectations and with what’s achievable. No false promises.

A Team That Cares

in the business of helping your business succeed. We work to the best of our abilities to understand and fulfil the goals our clients have.

Exclusive Clientele

We’re dedicated to the clients we partner with. We never take on competing clients. We have a one client per industry per location policy. For how can you have two clients both sitting in position #1?

Carefully Curated Strategies

Every client is different, as are their goals and digital marketing needs. We work to formulate tailored strategies that future proof your business plan.

Long-Lasting Results

Through the provision of on-going SEO support, our team of digital marketing experts ensures that your results are not temporary, but long-lasting.

SEO Company Gold Coast

At Apex Digital we are invested in improving your Gold Coast business’ visibility and website traffic. How do we do this? Through the implementation of Gold Coast search engine optimisation tactics. Rather than investing in advertising with expensive click-through rates that do not guarantee conversions, funds could be put to towards organic traffic. SEO Gold Coast allows your business to be exposed to audiences with high buyer intent, that are truly seeking your services.

The digital landscape is ever changing, and as a result, business’ have to be prepared. Our team of digital experts are proactive in their learning to ensure our clients receive the most progressive Gold Coast marketing strategies that render sustainable results. This is achievable through carefully chosen keywords and Gold Coast organic traffic. That is, traffic that doesn’t cost you anything. This provides exposure to high buyer intent audiences without accruing expensive pay per click fees.

When you work with us, we don’t just focus on short term goals. We work to understand your greater business goals. Through this understanding, we are able to assist in producing sustainable marketing strategies that provide sustainable results. Furthermore, we gain an insight into what areas you wish to focus on. Through keyword research and a carefully considered keyword selection process, we are able to support the development of these focus areas.

With all businesses, every industry is different and therefore has different marketing needs. This is why our team of digital strategists approach our clients with tailored SEO Gold Coast strategies rather than a one size fits all tactic. Our team of in-house specialists are diligent in working to understand the industry in which your business operates, for this is key in ensuring our clients success. Our expert knowledge of all things SEO Gold Coast, paired with the right tools ensures that your business is looked after.

When we look to onboard a new client, we ensure that we believe we will be a good fit. We are upfront in terms of what we consider achievable for the Gold Coast, and we do not take on clients unless we believe we can attain results. This is a partnership whereby your success, is our success. If you’re looking to partner with an upfront and transparent marketing agency, that care about your results, get in contact with us today.

One of the many benefits of the digital age is that the SEO company you choose no longer has to be located in your region. For instance, if your business is located Brisbane, and you’re in need of a Brisbane SEO strategy, you no longer need to rely on a agency close to home. Instead, you could hire a digital marketing agency in Townsville, an Sunshine Coast SEO company or an experienced digital marketing company in Cairns. Wherever you’re located, we can reach and assist you with your organic keywords

SEO Strategy – The Apex Digital Approach

Establish Client Goals

A vital part of onboarding clients involves working one-on-one to identify what business goals you have. This forms the basis of the strategy we build, as we focus on the areas you wish to develop.

Keyword Research

Keyword difficulty varies greatly and is dependent upon a number of factors. For instance, location, search volume and competition play key roles in determining how feasible it is to rank for certain words.

Confirm Keywords

Once business goals and opportunity areas have been identified, we curate a finalised list of keywords to optimise.

Competitor Analysis

A competitor analysis plays a crucial role in determining where your business currently sits. We need to see what we’re up against before we implement an offensive strategy.

Website Audit

We need to assess what is currently working well, and what can be improved upon. This is achievable through a complete website audit.

Curate Tailored Strategy

Our team of specialists do not implement cookie cutter strategies. We take the time to curate a tailored strategy that aligns with your business objectives and provides sustainable results.

Content Analysis

Once the key competitors have been identified, we run a content audit. In SEO, content is king. As such, we spend time ensuring what is said, how it’s said and where it’s said is optimised.

Tracking

We implement tracking upon your website to ensure conversions can be traced. This allows us to compare the visitors versus the conversions, to identify areas of opportunity for improvement and decrease bounce rates.

On-Page Optimisation

Once the content audit is complete, we suggest and implement on-page optimisations. This includes components such as the suitability of CTA’s, page speed, internal linking, as well as content requirements.

 Off-Page Optimisation

Whilst on-page suggestions play a crucial role in the user experience, an equally vital role is played by off-page optimisations. This involves the acquiring and placement of backlinks to influence your websites trust scores, this is essentially your credit score but with Google!

Reporting

We work to fulfil our promises and we do this by generating monthly reports. This keeps us accountable, assists in identifying areas of opportunity, and provides a snapshot of your SEO progress.

On-Going Support

With SEO, results are fluid as they work in accordance with a dynamic algorithm. This is why we provide on-going support through monitoring, direct communication and optimisations to ensure your results are either maintaining or improving.

Frequently Asked Questions

SEO Gold Coast refers to search engine optimisation. It is the process of optimising a website to improve its ranking positions within the organic search results. 

The process of optimisation can be daunting as there are many factors to consider. Google, for instance, takes into account roughly 200 factors when determining the order of the search results. 

Sounds difficult right? 

Now what if we told you that Google’s algorithm constantly undergoes changes, and the level of importance of each factor changes with it. 

So how is a small business meant to keep up?

With SEO, consider it like any other trade. 

You COULD learn how to paint your house and do it yourself. But most people don’t have time for that.

With SEO, it’s best to get a team of experts on board because unfortunately there are a lot of do’s and don’ts. 

There’s also a lot of false information out there so you must ensure that you’re employing a team that you can trust - one that’s upfront and honest.

At Apex Digital it’s our job to ensure your business receives the online growth it deserves. 

 

If you need assistance with your SEO campaign, it’s time to call our SEO specialists. 

When you speak to other SEO agencies, you’ll often be promised the world. 

You’ll hear promises like you’ll be in the top 10 positions in under a month. Or, partner with us, and you’ll make it to the first page for 20 keywords.

What they don’t tell you is that the keywords you’ll be ranking for lack buyer intent. 

Now, what do we mean by buyer intent? Well, it’s all in the name, isn’t it? They are keywords that users search for when looking to make a purchase. 

When we look at keywords, we look at the intent behind the search term. 

There are multiple categories of intent. One of the tools we utilise is called SEMRush, and it assists in categorising the keywords into informational, navigational, commercial and transactional. 

Often a search term can be classed with more than one category of intent. ‘Gold Coast SEO agency’, for instance, would be both informational and navigational. 

Transactional keywords are the keywords we’re after. They have high buyer intent and consider conversions, for the user is seeking to complete the action to which they’re searching. 

Navigational keywords are terms that users search to find particular sites or locations. For instance, SEO copywriter Gold Coast. 

Commercial keywords refer to when a user is looking into various brands and / or services. An example would be SEO services Gold Coast. 

When we consider informational, the user is often seeking to find an answer to a specific question. This is more of a research category. An example, for instance, would be ‘SEO services pricing.’ 

When SEO agencies make these wild promises, these informational and commercial search terms are the types of keywords they’re most likely referring to. They have high search volumes, so look like a brilliant option on paper. Informational search terms are often easier to rank for, and as for commercial and navigational, you’re potentially already ranking for your website name as is and therefore is an easy promise to fulfil. 

These keywords, however, lack buyer intent. So whilst you may be on page 1 of the search results for these terms because they’re lacking buyer intent, you’ll most likely receive very few conversions. 

This is why keyword research is so important and why we take our time to consider all the factors. 

So to answer the question, how do we measure SEO success? We look past just the rankings. We look at instead the return on investment over a certain period, how many calls your business has received, and how many conversions have been generated. For these are the results that truly matter and will lead to your business’ growth. 

If you’re interested in these services - get in contact with our team of SEO Gold Coast specialists today. 
Call 1300 188 788.

How we like to describe it is that a trust score is like a credit score - but for websites!

Just as you can build up a credit score, you too can build up your website's trust score.

Unfortunately, this means that just as you can get bad credit on your profile, so can your website. 

So how do you build up your trust score? Glad you asked. This is where we come into play.

There are a number of factors that determine your trust score, but we’ll focus on two crucial contributing factors.

 

1) Backlinks

When you consider the physical world when you’re impressed with a business or service. 

What do you do?

You spread the word! 

You tell you’re friends, family, and colleagues that you're impressed. You advocate for that business, and the trust you have is then transferred over to that company. 

The digital world can be considered in the same way! 

But rather than trust being spread by word of mouth, it’s instead transferred through backlinks.

So what’s a backlink? It’s all in the name. It is a website that links back to yours.

One thing to keep in mind with backlinks is that quality over quantity is key. There’s no point acquiring multitudes of spammy backlinks. It will in fact actually hinder your website and you can even end up with a Google penalty as a result. 

But hey, back to the trust score - we’ll get into the nitty gritty with backlinks later!

 

2) Bounce rate

Say a user has landed on your site. They spend under 30 seconds on the site before proceeding to leave.

Maybe they accidentally clicked on your site.

Maybe they didn’t like the look of your site.

Maybe they didn’t know how to navigate it because it was confusing.

Or maybe, you didn’t have the product or service they were after.

Whatever the reason, they’ve left.

No harm done, right?

Wrong.

This actually impacts your bounce rate, as well as your credit score. 

Google is all about the user experience. It now actually tracks the user to your site and analyses what they do on it. From this information, they determine whether or not your site is worth ranking. 

So as you can imagine, if someone is only on your site for 15 seconds - it’s not a good look to Google. 

This is why it’s so crucial that your offering is enticing - but also accurate. You want to ensure that the users landing on your site stay on your site. After all, conversions are what we’re after! 

So, a low bounce rate will result in Google trusting your website, which in turn, boosts your trust score.

A good trust score = higher rankings…

Higher rankings = more traffic… 

More traffic = more conversions.

Simple maths! 

 

If you need help with your trust score - it’s time to get in contact with our Gold Coast SEO team.

There are many factors that need to be considered when expanding your backlink profile.

Some of these can be outlined below:

1) Authority score

Whilst backlinks serve many purposes, one key role they play is in boosting the authority score of your website.

In order for that to happen however, they have to have an authority score of their own. 

This way, if you receive a follow-through anchor, a percentage of their trust score will be transferred to your website.

This is why we say, ideally, the more authority the backlink has - the better!

 

2) Genuine

In a perfect world, every backlink your website acquires would be genuine.

Genuine in the sense that you haven’t had to ask for the mention. 

Instead, you personally know the website or have earned the referral. 

These backlinks are gold and what you should always aim for.

 

3) Relevant

When you’re acquiring backlinks, the referral website needs to be relevant, for otherwise it can be considered ‘spammy’.

If it is considered spammy, this will instead negatively impact your rankings and your website can even receive a Google penalty as a result. 

The key is, therefore, relevancy.

The content on the backlink has to be relevant, and has to make sense when the anchor is inputted. 

For instance, if you’re a catering company, it wouldn’t make sense to have a backlink that is a blog on tree lopping.

Instead, what a relevant backlink would be perhaps a party planning blog or wedding blog. 

Whilst the industries are not exactly the same, the industries are connected and relevant, and it therefore makes sense to have the backlink. 

 

4) Anchor texts 

One key factor when expanding a backlink profile is to avoid having the same anchor texts.

You can use tools such as Majestic to see what anchor texts are being used in your backlink profile.

If you continue to use the exact same anchor text, for instance, if you’re an SEO company, using ‘Gold Coast SEO’ in every backlink is considered suspicious.

When Google is suspicious, they count the backlinks as spammy, and again, your backlink is discredited, and so is your website.

Instead, it is best practice to use a variety of anchor texts.

These could be keywords you want to rank for, the business name, the URL or in image alts.

These are just a few options, there a many out there.

The big takeaway is, diversify your anchor texts to ensure that your backlink profile is credited. 

 

If you need assistance with your backlink profile, it’s time to get in touch.
Give our SEO company a call on 1300 188 788.

At the end of the day, Google’s mission is to provide the best possible user experience.

They’re a business that seek a return on investment just like any other company.

The way they continue to receive business is by providing value to customers when they’re searching.

For instance, if a user is searching for best catering company Brisbane, the user will be dissatisfied if they are provided with search results that recommend sub-par catering companies.

Users put their trust in Google to generate the best results for them. 

So how does Google maintain this trust? Through the implementation of an intricate algorithm. 

One significant contributing factor, is the user interaction. 

Google now considers the ‘end user.’

By this, we mean, Google tracks how the user interacts with your site, and where they end up.

If you receive a lot of traffic to your site, yet people leave within seconds - this signals to Google that your website has little value, because you’re not providing the information, product or service that the user is seeking.

This also signals to Google that you’re interfering with Google’s ability to provide the best quality results to the user. Your rankings will therefore be negatively impacted.

This is what is known as a high bounce rate, because the click through rate is high, yet users are leaving unsatisfied. 

There are a few reasons users may leave your website. 

Let’s talk through them.

 

1) Page load speed

What’s more frustrating than a website that doesn’t load?

Not much.

That’s exactly what users think, and what Google thinks.

If your website has a slow page load speed, users are unlikely to wait around for the page to load.

They’re more likely, to head back to the search results, and go to a competitors site.

Not only have they not see the hard work you’ve put into your website, but you’ve also lost a potential lead or sale as a result.

It also negatively impacts your bounce rate, which negatively impacts your rankings.

It is therefore essential to ensure your website loads quickly.

It is a simple factor, that many business’ often overlook.

You can use free tools such as Google page speed insights to check how fast your website is. More importantly, it also provides solutions as to how to improve your websites page speed. 

Get ahead of your competitors by simply increasing your page load speed. 

 

If you need help with improving your page speed score - get in touch today. 

 

2) Offering

If you’re receiving a high click through rate, yet people aren’t converting, it may be time to re-evalute your offering. 

This is because, people landing on your site are ultimately searching for the product or service you provide.

They’re actively seeking them - that’s why SEO is an inbound marketing strategy.

Where it’s going wrong, is in the offering. 

It could be to do with the price, or perhaps the range of services you offer. 

If you’re receiving a high click through rate, as well as a high bounce rate and you can’t figure out why - it’s time to get in touch with our specialists.

We’ll evaluate where the users are falling through the cracks, and how to instead catch them.

 

3) False advertising 

When business’ launch a website, the title and meta are often de-prioritised. 

Google will actually input a title and meta using the content on your website.

This leads business’ to assume they do not matter.

But let me ask you this, when you were searching ‘SEO Agency Gold Coast’, what made you decide to land on our website?

The title and meta play an integral part in getting users to click on your site. 

It is key however, that what you’re advertising is relevant and accurate.

Lets say for instance, that you’re a wedding photographer. You exclsusivley photograph weddings. But to get people to your site, you advertise a comprehensive package where you photograph all events, photo shoots, school photos etc.

A user reads your title assuming they’re receiving a photographer that will do all events. They land on your site to find you do only wedding photography.

You have misled the user, they leave your site.

In this way, whilst you may be receiving traffic to your site, and you may have a high click through rate, your bounce rate will also rise.

This is why it is crucial that your offering is accurate and relevant. 

 

4) Difficult to navigate

If your website is difficult to navigate, users will leave due to frustration.

This is where the placement for your call to action is important, the menu bar, among other factors. 

Consider your website like a book. 

Your title and meta are the cover, the home page is the introduction. 

The menu bar is the table of contents - it should be visible, easy to navigate and referred back to. 

The events leading up are the service or product pages.

The climax is the call to action. 

The conclusion, is the contact us page or the generation of a lead.

In this way, it is essential that your website, or book for that matter, makes sense in terms of how it is set out.

These are all very key factors, when considering user interactivity. 

Alternatively, if you’re website has a high click through rate (CTR) and low bounce rate, you’re the ideal candidate to be placed on the first page of the search results.

This indiciates that users are satisfied with your website, and Google will therefore reward you in the rankings.

When we talk about backlinks we often mention no-follows and follow through links.

Let us explain this.

Not all links are equal in value.

Essentially, links that are no-follow do no actually assist your site in anyway.

They can be considered redundant, as none of the trust from the mention is being transferred to your site. 

That being said, no-follow links are natural.

A healthy backlink profile will consist of both follow links and no-follow links.

This way, when Google assesses your profile it’s not suspicious or deemed spammy. 

Follow-through links are vital however, to increasing your websites authority score.

When a link follows through, a percentage of their trust score is transferred over to your site.

This is also why it’s essential that the quality of your backlinks have authority themselves. Otherwise they’re offering very little value. 

If you need assistance with your backlink profile, it’s time to give our team a call.

 

Get in touch with us today to discuss digital marketing services and your SEO strategy. 

There’s no easy way to answer this.

The fact of the matter is, both serve a purpose, and they actually work best when implemented together.

PPC stands for pay-per-click.

It is highly effective in generating traffic to your website because it provides immediate results. 

As soon as you press ‘publish’ on the campaign, the ads are launched. 

Your website is visible (if the campaign is effective), rather than having to waiting months to see results like with SEO services.

Ads are also effective in sustaining top of mind awareness. Therefore, even if the user decides to not click on the ad, subconsciously they have taken the brand name and offering in. 

The issue is, ad costs are high, and the results are often lacking.

Google has admitted that roughly only 7% of traffic actually goes to ads. Even then, the users that do click may not even be after your services. They could have clicked on your website by accident, yet you still have to pay for the click through.

This is where SEO comes into play. 

SEO is a long-term strategy, but it generates sustainable results that are maintainable.

Rather than having to pay for your traffic, you instead generate traffic for free.

This is of course, if your SEO campaign is effective. 

Your website has the capability to receive the 93% of traffic that doesn’t go to ads.

Users are more likely to click on organic search results, as they have put their trust in Google that the results generated are deserving and will satisfy their request. 

Additionally, with PPC, the results last for the extent of the campaign. Instead with SEO, the results are maintainable as the hard work that has gone into your websites ranking remain.

With Gold Coast SEO services, the campaign can be tweaked and adapted to ensure that your business’ position is maintained. 

Luckily, this all falls under the SEO services and PPC services that our SEO agency provides at Apex Digital.

 

If you’re looking to start your digital marketing journey - get in touch with us today to discuss SEO services Gold Coast.
Call 1300 188 788.

When you partner with our digital marketing agency, we provide comprehensive SEO services.

This includes running extensive website audits to ascertain where your websites weaknesses lie, and what we can do to solve them.

Part of this, is a content audit.

A content audit analyses your website in comparison to your competitors. 

It compares the amount of headers, paragraphs, word count, images, bold elements and more. 

From here, we determine what your webpages need to succeed, and provide suggestions for content.

In SEO, everything is fluid. The content requirements are likely to change as well. 

This is why ongoing SEO services are essential to maintaining your business’ rankings. Within the digital sphere you have to remain dynamic and adaptive and SEO is not a one and done job.

If you need help wih your SEO strategy, give our SEO company a call.

 

Our team of SEO specialists are ready and willing to assist with effective SEO Gold Coast services.

Now that we’ve got your attention, you may be wondering - where to from here?

The first step is to get in contact with our team of SEO specialists.

From here, we’ll have a chat and arrange a time to discuss your options. 

As we say, every client is different and requires different digital marketing needs. This is why having an in-depth discussion surrounding what your business goals are is essential. 

We’ll analyse what areas need work and what presents as an opportunity to work on. We’ll see how we can assist your business in achieving the goals you have set out. 

Our SEO specialists are likely to run an in-depth audit to see what content is required and where you currently sit in comparison with competitors. 

Whilst SEO is a long term strategy, our SEO agency experts will start working on your project as soon as we can to ensure that we’re generating your business results as soon as possible. 

As always, we keep you in the loop with any issues we come across. We’re up front and honest about what’s achievable, and what’s not working. We believe in complete transparency to ensure our partnership flourishes, and so too does your business. 

If you’re interested in partnering with an SEO company you can trust, it’s time to get in touch with our digital marketing agency Gold Coast.

 

Give our Gold Coast SEO company a call today to start your digital marketing journey PH 1300 188 788.
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