SEO Geelong.
We Reach For The Peak
- Dedicated to maximising your marketing efforts
- We approach every business with care & diligence
- Your local digital experts
- Dedicated to lasting results
We’re not in the business of making false promises. We’re in the business of understanding your unique objectives, and responding by providing measurable and realistic expectations. We work to increase your return on investment, by exposing your business to the right audiences, at the right time.
SEO is a long-term strategy. At Apex Digital, with our team of carefully curated digital marketing experts, you can expect open, honest & direct lines of communication along the way. Our extensive knowledge of digital solutions, backed by the utilisation of top-tier tools, allows us to maximise your marketing efforts. Help us, to help you. Get in contact today.
Why Choose Apex Digital Marketing Agency For SEO Geelong?
When Apex was formed in 2016, digital marketing and SEO Geelong for that matter, was a relatively new concept. We saw how clients were being treated, simply a number to add to a long list. Another box to tick. We saw a gap in the market, an opportunity – and we took it.
What was recognised, was the chance for our small business, to help others. With client care at the forefront of our initiatives, we set out to provide every Geelong business with unparalleled attention to detail. By doing so, we deduced that in order to treat our clientele correctly, we would not onboard competing businesses. As the saying goes, there can be only one winner. This rings true with SEO Geelong – there is only one top position. By limiting the clients we take on, we ensure that our efforts maximise your business potential, to provide you with the best foot forward. This mitigates notions of untrustworthiness, instilling confidence within our client relationships to ensure longevity.
When we take on a client, we are not in the business of band aid fixes or one-size fits all approaches. For it’s not about growing the fastest or having the largest company. It’s about creating smart strategies that complement the clients’ objectives. That is why when we onboard a client, we take the time to have a one-on-one discussion to determine their business goals. By doing so, we identify areas of opportunity and form an understanding of what areas need to be targeted. In this way, our team forms carefully curated strategies which are implemented with precision.
What Can You Expect When You Partner With Us?
Our team of SEO Geelong experts have a wealth of knowledge when it comes to digital solutions. Utilising innovative technology, data analytics, research methods and proven methodologies we curate tailored business strategies. We look to maximise your marketing efforts by providing visibility to the right audience. In doing so, growth is expediated through organic traffic and the generation of leads and sales.
We are a forward-thinking firm that are constantly on the hunt for ways to improve and adapt, to ensure our clients are receiving the best care. We are passionate in all things SEO Geelong related and refuse to hide behind false promises and exaggerated projections. We don’t shy away from the hard conversations. If something isn’t working, we’re upfront, and we will adapt. We provide realistic promises, with real solutions.
By partnering with Apex Digital, you can finally have an SEO company that you trust. With direct lines of communication, we’re your dedicated in-house marketing team. Through the implementation of smart & tailored strategies, we seek to assist your business’ growth. Let us work behind the scenes on the nitty gritty, so you can focus on doing what you love.
Realistic Expectations
When you partner with us, you receive complete transparency. We’re upfront with expectations and with what’s achievable. No false promises.
A Team That Cares
in the business of helping your business succeed. We work to the best of our abilities to understand and fulfil the goals our clients have.
Exclusive Clientele
We’re dedicated to the clients we partner with. We never take on competing clients. We have a one client per industry per location policy. For how can you have two clients both sitting in position #1?
Carefully Curated Strategies
Every client is different, as are their goals and digital marketing needs. We work to formulate tailored strategies that future proof your business plan.
Long-Lasting Results
Through the provision of on-going SEO support, our team of digital marketing experts ensures that your results are not temporary, but long-lasting.
Digital Marketing Agency Geelong
Our team of digital marketing experts specialise in Geelong search engine optimisation solutions. SEO Geelong is beneficial in providing greater visibility for your business. In addition, rather than investing in advertisements with expensive click through rates that do not guarantee sales, money could be better invested in organic search traffic. That is, traffic that does not cost you anything.
The digital landscape is ever changing, and as a result, business’ have to be prepared. Our team of digital experts are proactive in their learning to ensure our clients receive the most progressive Geelong marketing strategies that render sustainable results. This is achievable through carefully chosen keywords and Geelong organic traffic. That is, traffic that doesn’t cost you anything. This provides exposure to high buyer intent audiences without accruing expensive pay per click fees.
When you partner with us, we want to gain an understanding of where you see your business’ potential is. Where there is room for growth, and what areas in particular you wish to focus on. In doing so, we are able to select which keywords to focus our attention towards. In the end, this is a partnership. We will work to ensure your business works, for your success, is our success.
We’ll state the obvious here – every business industry is different. This is particularly true however, with SEO Geelong. For instance, some industries generate higher search volumes, resulting in higher keyword difficulties. Our team of in-house specialists take the time to understand your particular industry to ensure your business is able to generate the results it needs to succeed. We understand the market, and we have years of experience in all things SEO Geelong which ensures that your business will be looked after.
When we take on new clients, we are transparent in terms of what results we consider are achievable for Geelong. We do not take on clients unless we believe we are a good fit and that we can assist with their growth through our tailored marketing plans. We don’t hide behind false projections. If you’re looking to partner with an upfront and transparent digital marketing agency Geelong, that care about your results, get in contact with us today.
The beauty of digital marketing is that you no longer need to rely on a local company. Instead digital pathways have connected businesses. Now, you can have a team of digital marketers from a Melbourne digital agency assist with your Geelong SEO. If you’re seeking a team committed to your results, get in touch to receive our SEO strategy that is tailored to you.
We’re not in the business of making false promises. We’re in the business of understanding your unique objectives, and responding by providing measurable and realistic expectations. We work to increase your return on investment, by exposing your business to the right audiences, at the right time.
SEO is a long-term strategy. At Apex Digital, with our team of carefully curated digital marketing experts, you can expect open, honest & direct lines of communication along the way. Our extensive knowledge of digital solutions, backed by the utilisation of top-tier tools, allows us to maximise your marketing efforts. Help us, to help you. Get in contact today.
Why Choose Apex Digital Marketing Agency For SEO Geelong?
When Apex was formed in 2016, digital marketing and SEO Geelong for that matter, was a relatively new concept. We saw how clients were being treated, simply a number to add to a long list. Another box to tick. We saw a gap in the market, an opportunity – and we took it.
What was recognised, was the chance for our small business, to help others. With client care at the forefront of our initiatives, we set out to provide every Geelong business with unparalleled attention to detail. By doing so, we deduced that in order to treat our clientele correctly, we would not onboard competing businesses. As the saying goes, there can be only one winner. This rings true with SEO Geelong – there is only one top position. By limiting the clients we take on, we ensure that our efforts maximise your business potential, to provide you with the best foot forward. This mitigates notions of untrustworthiness, instilling confidence within our client relationships to ensure longevity.
When we take on a client, we are not in the business of band aid fixes or one-size fits all approaches. For it’s not about growing the fastest or having the largest company. It’s about creating smart strategies that complement the clients’ objectives. That is why when we onboard a client, we take the time to have a one-on-one discussion to determine their business goals. By doing so, we identify areas of opportunity and form an understanding of what areas need to be targeted. In this way, our team forms carefully curated strategies which are implemented with precision.
What Can You Expect When You Partner With Us?
Our team of SEO Geelong experts have a wealth of knowledge when it comes to digital solutions. Utilising innovative technology, data analytics, research methods and proven methodologies we curate tailored business strategies. We look to maximise your marketing efforts by providing visibility to the right audience. In doing so, growth is expediated through organic traffic and the generation of leads and sales.
We are a forward-thinking firm that are constantly on the hunt for ways to improve and adapt, to ensure our clients are receiving the best care. We are passionate in all things SEO Geelong related and refuse to hide behind false promises and exaggerated projections. We don’t shy away from the hard conversations. If something isn’t working, we’re upfront, and we will adapt. We provide realistic promises, with real solutions.
By partnering with Apex Digital, you can finally have an SEO company that you trust. With direct lines of communication, we’re your dedicated in-house marketing team. Through the implementation of smart & tailored strategies, we seek to assist your business’ growth. Let us work behind the scenes on the nitty gritty, so you can focus on doing what you love.
Realistic Expectations
When you partner with us, you receive complete transparency. We’re upfront with expectations and with what’s achievable. No false promises.
A Team That Cares
in the business of helping your business succeed. We work to the best of our abilities to understand and fulfil the goals our clients have.
Exclusive Clientele
We’re dedicated to the clients we partner with. We never take on competing clients. We have a one client per industry per location policy. For how can you have two clients both sitting in position #1?
Carefully Curated Strategies
Every client is different, as are their goals and digital marketing needs. We work to formulate tailored strategies that future proof your business plan.
Long-Lasting Results
Through the provision of on-going SEO support, our team of digital marketing experts ensures that your results are not temporary, but long-lasting.
Digital Marketing Agency Geelong
Our team of digital marketing experts specialise in Geelong search engine optimisation solutions. SEO Geelong is beneficial in providing greater visibility for your business. In addition, rather than investing in advertisements with expensive click through rates that do not guarantee sales, money could be better invested in organic search traffic. That is, traffic that does not cost you anything.
The digital landscape is ever changing, and as a result, business’ have to be prepared. Our team of digital experts are proactive in their learning to ensure our clients receive the most progressive Geelong marketing strategies that render sustainable results. This is achievable through carefully chosen keywords and Geelong organic traffic. That is, traffic that doesn’t cost you anything. This provides exposure to high buyer intent audiences without accruing expensive pay per click fees.
When you partner with us, we want to gain an understanding of where you see your business’ potential is. Where there is room for growth, and what areas in particular you wish to focus on. In doing so, we are able to select which keywords to focus our attention towards. In the end, this is a partnership. We will work to ensure your business works, for your success, is our success.
We’ll state the obvious here – every business industry is different. This is particularly true however, with SEO Geelong. For instance, some industries generate higher search volumes, resulting in higher keyword difficulties. Our team of in-house specialists take the time to understand your particular industry to ensure your business is able to generate the results it needs to succeed. We understand the market, and we have years of experience in all things SEO Geelong which ensures that your business will be looked after.
When we take on new clients, we are transparent in terms of what results we consider are achievable for Geelong. We do not take on clients unless we believe we are a good fit and that we can assist with their growth through our tailored marketing plans. We don’t hide behind false projections. If you’re looking to partner with an upfront and transparent digital marketing agency Geelong, that care about your results, get in contact with us today.
The beauty of digital marketing is that you no longer need to rely on a local company. Instead digital pathways have connected businesses. Now, you can have a team of digital marketers from a Melbourne digital agency assist with your Geelong SEO. If you’re seeking a team committed to your results, get in touch to receive our SEO strategy that is tailored to you.
SEO Strategy – The Apex Digital Approach
Establish Client Goals
A vital part of onboarding clients involves working one-on-one to identify what business goals you have. This forms the basis of the strategy we build, as we focus on the areas you wish to develop.
Keyword Research
Keyword difficulty varies greatly and is dependent upon a number of factors. For instance, location, search volume and competition play key roles in determining how feasible it is to rank for certain words.
Confirm Keywords
Once business goals and opportunity areas have been identified, we curate a finalised list of keywords to optimise.
Competitor Analysis
A competitor analysis plays a crucial role in determining where your business currently sits. We need to see what we’re up against before we implement an offensive strategy.
Website Audit
We need to assess what is currently working well, and what can be improved upon. This is achievable through a complete website audit.
Curate Tailored Strategy
Our team of specialists do not implement cookie cutter strategies. We take the time to curate a tailored strategy that aligns with your business objectives and provides sustainable results.
Content Analysis
Once the key competitors have been identified, we run a content audit. In SEO, content is king. As such, we spend time ensuring what is said, how it’s said and where it’s said is optimised.
Tracking
We implement tracking upon your website to ensure conversions can be traced. This allows us to compare the visitors versus the conversions, to identify areas of opportunity for improvement and decrease bounce rates.
On-Page Optimisation
Once the content audit is complete, we suggest and implement on-page optimisations. This includes components such as the suitability of CTA’s, page speed, internal linking, as well as content requirements.
Off-Page Optimisation
Whilst on-page suggestions play a crucial role in the user experience, an equally vital role is played by off-page optimisations. This involves the acquiring and placement of backlinks to influence your websites trust scores, this is essentially your credit score but with Google!
Reporting
We work to fulfil our promises and we do this by generating monthly reports. This keeps us accountable, assists in identifying areas of opportunity, and provides a snapshot of your SEO progress.
On-Going Support
With SEO, results are fluid as they work in accordance with a dynamic algorithm. This is why we provide on-going support through monitoring, direct communication and optimisations to ensure your results are either maintaining or improving.
Frequently Asked Questions
What is Geelong SEO?
Geelong SEO refers to search engine optimisation.
This is an inbound digital marketing strategy whereby customers come to your business. This works through the implementation of various optimisation techniques.
These can be broadly categorised into either on-page or off-page optimisation strategies.
Now let’s have a look at the process…
Essentially when you begin search engine optimisation, a discussion is had around the areas of your business that you want to develop.
This allows our SEO agency to gain an understanding of what keywords should be targeted.
When choosing keywords, our SEO company undergoes extensive keyword research to analyse the feasibility of ranking for specific terms.
On top of this, we have to keep in mind the buyer intent behind the word.
Whilst ranking for search terms that are purely for research can be beneficial for generating organic traffic, they rarely lead to conversions.
At Apex Digital, our SEO agency Geelong is concerned about your business’ growth, which is why we place a return on investment at the forefront of our strategies. Our SEO services in Geelong, therefore, optimise buyer intent keywords.
Following the selection of keywords, we conduct full website audits.
When our SEO company Geelong talks about on-page optimisation, we’re referring to the integration of keywords into your content, the page load speed time, improving titles & metas, the site’s architecture and navigation, among other factors.
Conversely, when we mention off-page optimisation techniques, we’re referring to domain authority, backlinks and website trust.
Why is Search Engine Optimisation Important in 2022?
The past couple of years have been hard for all businesses - we understand, we’re a small business ourselves, after all.
With the cost of living and owning businesses only on the rise, now more than ever, it’s essential to be smart with money.
PPC Costs Are On The Rise
Unfortunately, the cost of paid advertising is only going up as well.
For instance, the search term ‘electrician Bondi’ now costs $110 per click.
Rather than investing in paid advertising that often incurs high fees while rendering little results, search engine optimisation is a long-term investment strategy.
Not only does SEO provide visibility to the right audience at the right time, but if done correctly, SEO services also improve the user experience by providing useful content, fast page load times and easy navigation.
For your website content is optimised to allow Google to crawl the page and index for the terms you’re targeting.
Google, like all businesses, is about creating the best possible user experience to ensure people continue using their services.
SEO can therefore be considered a balancing act.
One where digital marketing agencies have to consider content that caters to both Google crawlers, as well as the user.
Can SEO Increase Brand Awareness?
National and local SEO also plays a crucial role in increasing brand awareness.
It does this by facilitating top-of-mind awareness when users are either researching or looking to purchase a product/service.
Search engine optimisation is, therefore, key in generating authority for your brand through its ability to boost your business’ rankings.
How Long Do SEO Services In Geelong Take?
There is no one size fits all answer to this question too.
It depends on a number of factors like the competitiveness of your industry, where your website is currently positioned and how well your website performs in general.
Generally speaking, though, it takes 3-6 months to start seeing results from your SEO campaign.
Sometimes it may be a lot quicker and take 90 days, whereas other sites can take longer to get these same results.
What we do recommend, however, is that you start your journey now!
After all, employing SEO Geelong services is a long-term strategy.
If you’re in a seasonal industry and it’s busy now, yet you know that a quiet period is coming - it’s time to start soon.
That way, when your business is going through a slower period, your rankings are in place, and leads are being generated to keep you busy.
Let our SEO agency help you now - you can thank us later!
HTTP vs HTTPS: Which one is better for Search Engine Optimisation?
HTTP
HTTP (HyperText Transfer Protocol) is the underlying protocol used by the World Wide Web.
When you enter a URL in your browser, this sends an HTTP command to the Web server directing it to fetch and transmit the requested Web page.
HTTPS
While HTTPS (HyperText Transfer Protocol Secure) is an encrypted version of HTTP, the protocol used to send and receive data over the Internet.
HTTPS provides a secure connection between a user's web browser and a website, ensuring that all data exchanged between the two is protected from eavesdropping and tampering.
Which one is better for SEO?
The short answer is that HTTPS is better for search engine optimisation.
This is because Google has stated that they prefer HTTPS websites, as they are all about user experience, and this provides users with an extra layer of security.
In addition, HTTPS can also help to improve your website's click-through rate (CTR) as users see the lock symbol (on the left of the URL) instead of “Not Secure”, which it’s usually replaced with on HTTP sites.
It's a relatively cheap and easy process to ensure your website is secure with a proper SSL certificate in place, but it is essential for better SEO.
Our Geelong SEO Services can help with pointing you in the right direction if your site needs an SSL certificate and does additionally need to be made HTTPS.
What is Google Search Console?
Google Search Console is a service offered by Google that helps you monitor and troubleshoot your website's presence in Google Search results.
It also provides data and insights that can help you improve your website's ranking and see what pages have been crawled and indexed correctly.
Google Search Console can be used for a variety of different purposes, such as monitoring your website's search traffic and performance but also seeing which pages have any technical issues or are having trouble being found in SERPs.
Do I need Google Analytics?
No, you do not need Google Analytics or need it to use applications like Google Search Console.
However, having access to both can be beneficial, as they complement each other well.
Google Analytics can provide detailed information about your website's traffic and users' actions, while Google Search Console focuses more on your website's presence and performance in the Google Search results.
Both can give you a complete picture of how your website is doing and help you identify areas where you can improve.
Google Analytics tracking and/or set-up is included in our SEO services packages.
Our SEO Geelong team can create a tag for you using the new GA4 tag (the latest version of Google Analytics' tracking code) while also checking and collecting data with the previous Universal analytics tag if that's what your site still uses.
Setting up a new GA 4 tag is an essential step because this tag is more efficient and accurate than previous versions and provides additional features and benefits.
What are some Geelong SEO Agency strategies that no longer work in 2022?
Some common local SEO agency strategies that no longer work in 2022 include keyword stuffing, spammy link-building tactics and using doorway pages.
Unfortunately, a lot of local SEO companies still do this.
Google has made several changes to its algorithms in recent years that have impacted how SEO works.
As such, staying up-to-date on the latest changes is critical to ensure that your website uses the most effective Geelong SEO agency strategies.
Although you may be ranking high for a particular keyword, an algorithm update can change that quickly, and Google can then favour other websites over yours.
Leverage our Geelong SEO Services for the most up-to-date SEO agency strategies that work and have generated proven results.
How Do You Get Content To Rank On Google?
At this point, you may have picked up a common theme with SEO. That is that things are constantly changing.
A slight shift in the algorithm and a factor that was prioritised yesterday may be null and void today.
But hey, that’s what keeps it interesting!
The other good thing is it’s not up to you to have to keep up.
When you partner with our SEO agency Geelong, we ensure that we remain on top of all the changes to make certain that your rankings are either improving or maintained.
Now to the question, what makes content rank?
We’re glad you asked.
At present, Google is prioritising the amount of content your page has, as well as its uniqueness, quality, and the search terms placed within.
This is why an important part of the SEO Geelong services is conducting thorough keyword research.
We analyse the keyword difficulty, as well as the intent behind the keyword.
There is no point ranking for a keyword that lacks buyer intent. You will receive traffic, but after all, what we want are conversions.
Once we work through which keywords you want to prioritise, our SEO agency Geelong experts have a look at what your top local SEO competitors are doing.
This is the key to understanding how many words your page will need, the number of headers, images, and paragraphs as well as how many times the search terms need to appear.
Local SEO is not a one-and-done solution, however.
Constant tweaks and re-evaluations by a Geelong SEO agency are required and necessary to ensure your results are either improving or maintaining.
Not to worry, though, this all falls under the SEO services our Geelong SEO agency provide by way of ongoing support.
Where To From Here?
It appears as though we’ve convinced you!
If you’re looking to start your digital marketing journey with SEO services, you can simply use our contact form so we can schedule a meeting.
Alternatively, you can book a time for a consultation with our SEO agency team.
Our SEO agency will run through a thorough session with you, and provide you with an idea of areas of opportunity and growth and what we believe is feasible for your company.
If you wish to partner with our SEO agency - get in contact with us today.
Unleash Your Business’ Potential
Our team of digital marketing experts will assess your current situation. After a consultation session, we will work to provide a tailored Geelong SEO strategy that yields enduring results.
