SEO Canberra.
Maximise Your Marketing Efforts
- Your success, is our success
- Every client is different; as are their digital needs
- We’re a carefully curated team
- Dedicated to lasting results
The business landscape is dynamic. As a result, your business needs to maintain a sense of agility as well. Recent years have seen a dramatic shift towards technological advances and digitalisation. Businesses that were once solely brick and mortar, are now online. Is your business prepared for this change?
At Apex Digital, we wish to assist you in this transitional phase. Navigating the digital world is complex at the best of times. Our curated team of digital experts have the means to support your business in this phase, to not only produce results in the short term, but to maintain these results for the long run. For SEO is a long-term strategy.
Through the utilisation of top-tier tools, backed with extensive knowledge on digital solutions, our team is able to increase your business’ visibility. We wish to place you in front of the right audience, at the right time. Speak to us today to future-proof your business.
Why Choose Apex Digital Marketing Agency For SEO Canberra?
When Apex was formed in 2016, digital marketing and SEO Canberra for that matter, was a relatively new concept. We saw how clients were being treated, simply a number to add to a long list, another box to tick. We saw a gap in the market, an opportunity – and we took it.
What was recognised, was the chance for our small business, to help others. With client care at the forefront of our initiatives, we set out to provide every Canberra business with unparalleled attention to detail. By doing so, we deduced that in order to treat our clientele correctly, we would not onboard competing businesses. As the saying goes, there can be only one winner. This rings true with SEO Canberra – there is only one top position. By limiting the clients we take on, we ensure that our efforts maximise your business potential, to provide you with the best foot forward. This mitigates notions of untrustworthiness, instilling confidence within our client relationships to ensure longevity.
When we take on a client, we are not in the business of band aid fixes or one-size fits all approaches. For it’s not about growing the fastest or having the largest company. It’s about creating smart strategies that complement the clients’ objectives. That is why when we onboard a client, we take the time to have a one-on-one discussion to determine their business goals. By doing so, we identify areas of opportunity and form an understanding of what areas need to be targeted. In this way, our team forms carefully curated strategies which are implemented with precision.
What Can You Expect When You Partner With Us?
Our team of SEO Canberra experts have a wealth of knowledge when it comes to digital solutions. Utilising innovative technology, data analytics, research methods and proven methodologies we curate tailored business strategies. We look to maximise your marketing efforts by providing visibility to the right audience. In doing so, growth is expediated through organic traffic and the generation of leads and sales.
We are a forward-thinking firm that are constantly on the hunt for ways to improve and adapt, to ensure our clients are receiving the best care. We are passionate in all things SEO Canberra related and refuse to hide behind false promises and exaggerated projections. We don’t shy away from the hard conversations. If something isn’t working, we’re upfront, and we will adapt. We provide realistic promises, with real solutions.
By partnering with Apex Digital, you can finally have an SEO company that you trust. With direct lines of communication, we’re your dedicated in-house marketing team. Through the implementation of smart & tailored strategies, we seek to assist your business’ growth. Let us work behind the scenes on the nitty gritty, so you can focus on doing what you love.
Realistic Expectations
When you partner with us, you receive complete transparency. We’re upfront with expectations and with what’s achievable. No false promises.
A Team That Cares
in the business of helping your business succeed. We work to the best of our abilities to understand and fulfil the goals our clients have.
Exclusive Clientele
We’re dedicated to the clients we partner with. We never take on competing clients. We have a one client per industry per location policy. For how can you have two clients both sitting in position #1?
Carefully Curated Strategies
Every client is different, as are their goals and digital marketing needs. We work to formulate tailored strategies that future proof your business plan.
Long-Lasting Results
Through the provision of on-going SEO support, our team of digital marketing experts ensures that your results are not temporary, but long-lasting.
Digital Agency Canberra
At Apex Digital, we are a team of Canberra website traffic specialists. We seek to increase your business’ visibility through search engine optimisation. By doing so, we focus on our clients return on investment, as we target high buyer intent audiences with carefully chosen keywords. Rather than investing in expensive tactics such as pay-per click advertising that do not guarantee results, sustainable solutions are possible through Canberra organic traffic tactics.
The digital landscape is ever changing, and as a result, business’ have to be prepared. Our team of digital experts are proactive in their learning to ensure our clients receive the most progressive Canberra marketing strategies that render sustainable results. This is achievable through carefully chosen keywords and Canberra organic traffic. That is, traffic that doesn’t cost you anything. These Canberra SEO services provide exposure to high buyer intent audiences without accruing expensive pay per click fees.
When you partner with Apex Digital, our team of SEO agency strategists ensure that our strategies are built in line with your business goals. We work to understand which areas you wish to grow, and we aid this development through a careful selection of keywords. By optimising areas you seek to focus on, we are able to ensure that the tailored strategy we develop, aligns with your business goals. In doing so, we’re able to generate sustainable, long-lasting results.
Within SEO Canberra, industries vary significantly in terms of what is required to rank. For instance, some industries have a larger number of competitors, or are situated within a particularly competitive location. This impacts the keyword difficulty, which in turn impacts the strategy undertaken. When you partner with us, our team of in-house specialists take the time to understand your industry and the areas you seek to focus on. We understand the market and have years of experience in all things SEO Canberra which ensures that your business will be looked after.
Our approach to onboarding new clients involves deducing whether we will make a good partnership. This is in terms of whether we believe results are attainable for Canberra and will assist a business’ growth. We don’t hide behind false projections; we want to see your business succeed. For in the end, your success is our success. If you’re looking to partner with an upfront and transparent SEO company Canberra, that care about your results, get in contact with us today.
The digital era has connected companies and businesses like never before. Nowadays, if you’re seeking an effective Brisbane search engine optimisation campaign, you no longer need to rely on a Brisbane digital agency to implement it. Instead, you could employ an SEO company in Sydney, a digital agency in Newcastle, a Melbourne SEO company or a Wollongong digital marketing agency. This means, if you’re seeking SEO Canberra services, our SEO Brisbane team are able to assist you. Get in touch today!
The business landscape is dynamic. As a result, your business needs to maintain a sense of agility as well. Recent years have seen a dramatic shift towards technological advances and digitalisation. Businesses that were once solely brick and mortar, are now online. Is your business prepared for this change?
At Apex Digital, we wish to assist you in this transitional phase. Navigating the digital world is complex at the best of times. Our curated team of digital experts have the means to support your business in this phase, to not only produce results in the short term, but to maintain these results for the long run. For SEO is a long-term strategy.
Through the utilisation of top-tier tools, backed with extensive knowledge on digital solutions, our team is able to increase your business’ visibility. We wish to place you in front of the right audience, at the right time. Speak to us today to future-proof your business.
Why Choose Apex Digital Marketing Agency For SEO Canberra?
When Apex was formed in 2016, digital marketing and SEO Canberra for that matter, was a relatively new concept. We saw how clients were being treated, simply a number to add to a long list, another box to tick. We saw a gap in the market, an opportunity – and we took it.
What was recognised, was the chance for our small business, to help others. With client care at the forefront of our initiatives, we set out to provide every Canberra business with unparalleled attention to detail. By doing so, we deduced that in order to treat our clientele correctly, we would not onboard competing businesses. As the saying goes, there can be only one winner. This rings true with SEO Canberra – there is only one top position. By limiting the clients we take on, we ensure that our efforts maximise your business potential, to provide you with the best foot forward. This mitigates notions of untrustworthiness, instilling confidence within our client relationships to ensure longevity.
When we take on a client, we are not in the business of band aid fixes or one-size fits all approaches. For it’s not about growing the fastest or having the largest company. It’s about creating smart strategies that complement the clients’ objectives. That is why when we onboard a client, we take the time to have a one-on-one discussion to determine their business goals. By doing so, we identify areas of opportunity and form an understanding of what areas need to be targeted. In this way, our team forms carefully curated strategies which are implemented with precision.
What Can You Expect When You Partner With Us?
Our team of SEO Canberra experts have a wealth of knowledge when it comes to digital solutions. Utilising innovative technology, data analytics, research methods and proven methodologies we curate tailored business strategies. We look to maximise your marketing efforts by providing visibility to the right audience. In doing so, growth is expediated through organic traffic and the generation of leads and sales.
We are a forward-thinking firm that are constantly on the hunt for ways to improve and adapt, to ensure our clients are receiving the best care. We are passionate in all things SEO Canberra related and refuse to hide behind false promises and exaggerated projections. We don’t shy away from the hard conversations. If something isn’t working, we’re upfront, and we will adapt. We provide realistic promises, with real solutions.
By partnering with Apex Digital, you can finally have an SEO company that you trust. With direct lines of communication, we’re your dedicated in-house marketing team. Through the implementation of smart & tailored strategies, we seek to assist your business’ growth. Let us work behind the scenes on the nitty gritty, so you can focus on doing what you love.
Realistic Expectations
When you partner with us, you receive complete transparency. We’re upfront with expectations and with what’s achievable. No false promises.
A Team That Cares
in the business of helping your business succeed. We work to the best of our abilities to understand and fulfil the goals our clients have.
Exclusive Clientele
We’re dedicated to the clients we partner with. We never take on competing clients. We have a one client per industry per location policy. For how can you have two clients both sitting in position #1?
Carefully Curated Strategies
Every client is different, as are their goals and digital marketing needs. We work to formulate tailored strategies that future proof your business plan.
Long-Lasting Results
Through the provision of on-going SEO support, our team of digital marketing experts ensures that your results are not temporary, but long-lasting.
Digital Agency Canberra
At Apex Digital, we are a team of Canberra website traffic specialists. We seek to increase your business’ visibility through search engine optimisation. By doing so, we focus on our clients return on investment, as we target high buyer intent audiences with carefully chosen keywords. Rather than investing in expensive tactics such as pay-per click advertising that do not guarantee results, sustainable solutions are possible through Canberra organic traffic tactics.
The digital landscape is ever changing, and as a result, business’ have to be prepared. Our team of digital experts are proactive in their learning to ensure our clients receive the most progressive Canberra marketing strategies that render sustainable results. This is achievable through carefully chosen keywords and Canberra organic traffic. That is, traffic that doesn’t cost you anything. These Canberra SEO services provide exposure to high buyer intent audiences without accruing expensive pay per click fees.
When you partner with Apex Digital, our team of SEO agency strategists ensure that our strategies are built in line with your business goals. We work to understand which areas you wish to grow, and we aid this development through a careful selection of keywords. By optimising areas you seek to focus on, we are able to ensure that the tailored strategy we develop, aligns with your business goals. In doing so, we’re able to generate sustainable, long-lasting results.
Within SEO Canberra, industries vary significantly in terms of what is required to rank. For instance, some industries have a larger number of competitors, or are situated within a particularly competitive location. This impacts the keyword difficulty, which in turn impacts the strategy undertaken. When you partner with us, our team of in-house specialists take the time to understand your industry and the areas you seek to focus on. We understand the market and have years of experience in all things SEO Canberra which ensures that your business will be looked after.
Our approach to onboarding new clients involves deducing whether we will make a good partnership. This is in terms of whether we believe results are attainable for Canberra and will assist a business’ growth. We don’t hide behind false projections; we want to see your business succeed. For in the end, your success is our success. If you’re looking to partner with an upfront and transparent SEO company Canberra, that care about your results, get in contact with us today.
The digital era has connected companies and businesses like never before. Nowadays, if you’re seeking an effective Brisbane search engine optimisation campaign, you no longer need to rely on a Brisbane digital agency to implement it. Instead, you could employ an SEO company in Sydney, a digital agency in Newcastle, a Melbourne SEO company or a Wollongong digital marketing agency. This means, if you’re seeking SEO Canberra services, our SEO Brisbane team are able to assist you. Get in touch today!
Our SEO Agency Strategy – The Apex Digital Approach
Establish Client Goals
A vital part of onboarding clients involves working one-on-one to identify what business goals you have. This forms the basis of the strategy we build, as we focus on the areas you wish to develop.
Keyword Research
Keyword difficulty varies greatly and is dependent upon a number of factors. For instance, location, search volume and competition play key roles in determining how feasible it is to rank for certain words.
Confirm Keywords
Once business goals and opportunity areas have been identified, we curate a finalised list of keywords to optimise.
Competitor Analysis
A competitor analysis plays a crucial role in determining where your business currently sits. We need to see what we’re up against before we implement an offensive strategy.
Website Audit
We need to assess what is currently working well, and what can be improved upon. This is achievable through a complete website audit.
Curate Tailored Strategy
Our team of specialists do not implement cookie cutter strategies. We take the time to curate a tailored strategy that aligns with your business objectives and provides sustainable results.
Content Analysis
Once the key competitors have been identified, we run a content audit. In SEO, content is king. As such, we spend time ensuring what is said, how it’s said and where it’s said is optimised.
Tracking
We implement tracking upon your website to ensure conversions can be traced. This allows us to compare the visitors versus the conversions, to identify areas of opportunity for improvement and decrease bounce rates.
On-Page Optimisation
Once the content audit is complete, we suggest and implement on-page optimisations. This includes components such as the suitability of CTA’s, page speed, internal linking, as well as content requirements.
Off-Page Optimisation
Whilst on-page suggestions play a crucial role in the user experience, an equally vital role is played by off-page optimisations. This involves the acquiring and placement of backlinks to influence your websites trust scores, this is essentially your credit score but with Google!
Reporting
We work to fulfil our promises and we do this by generating monthly reports. This keeps us accountable, assists in identifying areas of opportunity, and provides a snapshot of your SEO progress.
On-Going Support
With SEO, results are fluid as they work in accordance with a dynamic algorithm. This is why we provide on-going support through monitoring, direct communication and optimisations to ensure your results are either maintaining or improving.
Frequently Asked Questions
What is Canberra SEO (Search Engine Optimisation)?
Perhaps you stumbled across our website by searching for ‘digital marketing company Canberra’.
Or perhaps you were searching for an ‘SEO company Canberra.’
By doing so, you are actually participating in Canberra SEO!
SEO stands for search engine optimisation. It refers to the inbound marketing strategy whereby your website optimises towards particular keywords and search terms.
You may be wondering, is it possible for SEO agencies to choose these keywords?
And what do we mean by optimising?
The answer is two-pronged. Through the content you have on your website, among other factors, your site will naturally begin to rank for search terms.
When we take you on as a client for SEO services however, you can tell us what areas you wish to focus on.
From here, our SEO professionals can improve the rankings of the search terms you’re already being found for whilst optimising towards keywords that you haven’t been found for yet.
When we refer to optimisation, we mean implementing a variety of Canberra SEO agency techniques that allow your page to index for specific keywords.
This is an extensive process that includes running a website audit, competitor analysis, content analysis, as well as applying on-page SEO and off-page SEO Canberra methods.
Is SEO Worth The Time & Money?
Unlike other marketing strategies, with search engine optimisation, the user is already seeking your services.
In fact, they’re actively searching.
This is why SEO companies refer to Canberra SEO as an inbound marketing strategy - for the customers come to you!
Rather than having to rely upon cold calling or pop-up advertisements, Canberra SEO is a non-intrusive way of securing conversions whilst allowing for top-of-mind awareness.
How Long Does Search Engine Optimisation Last For?
Whilst search engine rankings do change daily, one thing remains constant. That’s our devotion to ensuring and maintaining the best possible results for our clients with our SEO services.
The beauty of Canberra SEO is that the results are long-lasting. This is why we consider it an investment, as you’re investing in long-term strategies that benefit your business’ future.
Yes, tweaks to the website and content are ongoing, however, unlike paid digital marketing schemes, these assets have the ability to be re-used in the future.
Where pay-per-click advertising lasts only for the period of the campaign which is often expensive, Canberra SEO results continue to generate results by means of organic traffic.
By this, we mean traffic that doesn’t cost you anything.
How Often Do Search Engine Rankings Change? Is It Possible For My Canberra SEO Position To Be Permanent?
As an SEO company, we get asked this a lot.
Canberra SEO results are fluid.
Now, this can be a good thing and a bad thing. It’s great if you’re not ranking! It’s not as ideal if you have secured that number #1 position, however.
Owing to the Google algorithm considering over 200 factors when determining the order of the search results, the Canberra SEO rankings are constantly changing.
This is why, when we consider the Canberra SEO results for the month, we look at the average growth rather than the daily rankings.
We concern ourselves with your business’ conversion rate because that is, in the end, how you will receive a return on investment in SEO services.
You may be wondering why the rankings fluctuate so much.
There are many reasons for this!
There could be a shift in the algorithm, your competitors have increased their Canberra SEO methods, or perhaps there’s a change in the weight of the ranking factors.
For instance, in the beginning, it was the number of backlinks, now it is the quality of backlinks.
Additionally, more recently, there has been a shift towards the importance of the amount and the quality of website content.
Like all things in the digital sphere, changes and advances are happening all the time. The job of our Canberra SEO agency is to stay on top of them, to ensure we improve or maintain your business’ positions.
How Do We Choose The Best Keywords Canberra SEO?
This is a question that we get asked a lot.
There are two key factors we take into consideration; (1) what your business goals are and (2) research!
When we take on a new client, it’s essential to gain an understanding of what areas they wish to develop further.
This way, our SEO specialists can focus our efforts towards optimising those pages and the keywords related.
The second part is research. Not to worry, though, our SEO agency experts will take care of this!
Our SEO services in Canberra include collating a list of keywords that represent an excellent opportunity to rank for, or keywords that your business is already currently ranking for.
From here, our Canberra SEO company will utilise tools to determine the difficulty of each keyword, whilst taking into consideration location and the keyword's buyer intent.
Rather than aiming to rank for a number of keywords, we aim to rank your website for quality keywords. Keywords that have a higher opportunity for conversions and, therefore, a return on investment.
If you need assistance with choosing the best keywords for Canberra SEO - get in touch with our Canberra SEO agency.
Do I Need Google Analytics? Are They Included In SEO Canberra Services?
The short answer is yes, it’s included, and no, you don’t need it. We would, however, prefer you to have it!
There are a few reasons for this.
Google Analytics assists us by analysing the type of traffic your website generates. By doing so, we can gain an understanding of the user's actions, bounce rates and more.
Furthermore, this provides insight into how we can improve the current website and SEO strategy.
Google Search Console, on the other hand, focuses on your website's presence and performance in regard to search engine rankings.
Both serve a purpose and work together to form an image of how your website is progressing, whilst identifying areas of opportunity.
When you partner with our team at Apex Digital, included within our SEO Canberra services package is Google Analytics tracking.
Our SEO agency Canberra specialists are able to create and implement the GA4 tracking tag onto your site. This is the latest version of the Google Analytics tracking code.
In addition, we are able to collate data from previous Universal analytics tags if your website has been using this method.
We have a preference for the implementation of the GA4 tracking tag as it is the most up-to-date version. This way, it is more accurate and efficient in generating results whilst providing additional benefits.
Moreover, we’re in the digital age where changes happen every day. As an SEO company Canberra, it’s essential to remain on top of these changes and technological advances as they become available.
If you need assistance - call our Canberra SEO specialists today.
What Do SEO Agencies Mean By Link Building And Link Equity?
Whilst Google considers over 200 factors when determining the order of the search engine results, one factor is known as link equity.
If you have heard of ‘link juice,’ - it’s the same thing!
It is a concept based on the notion that links pass on varying amounts of value. This value is considered in the way of authority, also known as trust flow.
Another factor to consider in building an SEO strategy is link building, which is the process of acquiring follow-through links from other good-quality websites.
These two factors go hand in hand in assisting your website to increase its trustworthiness and credibility. For Google only wants to put websites it trusts at the top of the search results.
When it comes to working on your backlink profile, it’s not about the number of backlinks you have but rather the quality of links you have. There is a direct correlation between the quality of links to your site and the amount of organic traffic your website therefore generates.
The process of acquiring backlinks can be quite tedious.
If you have worked with a digital marketing agency in the past, you may find you have a questionable backlink profile. Questionable by way of PBNs or spammy links.
In the past, these links worked to assist in increasing your site's authority score.
Post a Google algorithm change, however, they no longer work. In most cases, they actually hinder your site’s performance now.
In the end, you can’t outsmart Google, no matter the SEO strategy.
The algorithm is able to pick up on dodgy backlinks, which can result in a Google penalty.
This is something that is very difficult to recover from.
When you partner with our SEO company, you’ll find we take the time to tidy up your profile and undo the damage that a previous SEO agency Canberra may have done.
Unlike most SEO companies, we’re not in the business of quick fixes and we take our time to acquire good quality backlinks through white hat strategies.
If you’re seeking a Canberra SEO company - get in touch with us today!
Begin Your SEO Journey Today
Our team of digital marketing experts will assess your current situation. After a consultation session, we will work to provide a tailored Canberra SEO strategy that yields enduring results.
