How To Use Managed Placements To Lower CPC

CPC | Beth Kassulke



Regarding digital advertising, targeting the right audience is critical to achieving a lower cost per click (CPC) and higher conversion rates. One way to do this is by using managed placements. Managed placements allow you to target specific websites and apps where your ads will be shown and reach potential customers who have shown an interest in those placements. This blog post will cover everything you need to know about managed placements and how to use them to decrease your CPC.


The Basics

Managed placements are a way to reach potential customers by placing ads on specific websites or apps relevant to your products or services. This can be done by creating custom targeting options on advertising platforms such as Google Ads, Facebook Ads, and more. Understanding the interests and behaviour of your target audience can help you create more effective ad campaigns. For example, if your target audience is interested in sports, include visuals of sports gear or sports teams in your ad creative.

Now that we understand the importance of managed placements let’s review how to set them up in your ad campaigns. Setting up managed arrangements is accessible on most advertising platforms. You can select specific placements to target your audience based on their interests, behaviours and search queries. You can also use other targeting options, such as location and demographics, to reach your ideal audience.

Measuring the impact of managed placements on CPC is crucial for making adjustments and improving your campaigns. Key metrics include CPC, conversion rate, and click-through rate (CTR). Analysing this data will help you understand which placements are performing the best and where you need to adjust.

Keeping a few best practices in mind is essential to get the most out of managed placements. Researching and choosing relevant stations for targeting is crucial. This includes identifying which posts your target audience is most interested in and what products or services your target audience is searching for. Also, managing placements and other targeting options, such as location and demographics, can help you reach your ideal audience more effectively. Furthermore, adjusting managed arrangements for different campaign objectives can ensure that your ads get the right people at the right time.


To Summarise

Managed placements are a powerful tool that can help you reach potential customers who have shown an interest in specific websites or apps relevant to your products or services. By understanding the different placements, setting up targeting in your ad campaigns, measuring the impact, and keeping best practices in mind, you can optimise your ad campaigns and achieve a lower CPC while maintaining a reasonable conversion rate. Remember, managed placements are a continuous process, and it’s essential to keep testing and experimenting with different placements to see what works best for your campaigns.

Read next article: The Impact Of Ad Relevance Score On CPC

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