How To Use Device Targeting To Lower CPC

CPC | Beth Kassulke

Blog/ How to use device targeting to lower CPC


In today’s digital age, reaching your target audience on a suitable device is crucial for the success of your ad campaigns. Not only does it increase the chances of your ad being seen by the right people, but it can also help you lower your cost per click (CPC) and improve your overall return on investment (ROI). In this blog post, we’ll go over everything you need to know about device targeting and how to use it to lower your CPC.


Understanding The Different Devices

First, let’s start by understanding the different devices people use to access the internet. The three main device types are desktop computers, mobile phones, and tablets. While desktop computers are still widely used, mobile devices are quickly becoming the preferred choice for many people. Understanding user behaviour on different devices is crucial for creating effective ad campaigns. For example, mobile users may be more likely to convert to shorter, more concise ad copy, while desktop users may respond better to more detailed information.

Now that we understand the importance of device targeting let’s go over how to set it up in your ad campaigns. Setting up device targeting is accessible on most advertising platforms, such as Google Ads and Facebook Ads. You can target specific devices, such as only showing your ads on mobile phones or tablets, or you can choose to show your ads on all devices. In addition to device targeting, you can use other targeting options, such as location and demographics, to reach your ideal audience.

Measuring the success of your device targeting efforts is crucial for making adjustments and improving your campaigns. Key metrics include CPC, conversion rate, and click-through rate (CTR). Analysing this data will help you understand which devices perform best and where to adjust.

Keeping a few best practices in mind is essential to get the most out of your device-targeting efforts. Creating device-specific ad copy and creativity can significantly improve your chances of success. For example, mobile users may respond better to shorter, more concise ad copy, while desktop users may be more interested in more detailed information. Additionally, device targeting and other targeting options can help you reach your ideal audience more effectively. Finally, test and experiment with different targeting strategies to see what works best for your campaigns.


To Summarise

Device targeting is a powerful tool that can help you lower your CPC and improve the performance of your ad campaigns. By understanding the different types of devices that people use, setting up device targeting in your ad campaigns, measuring the success of your efforts, and keeping best practices in mind, you can reach your target audience on the suitable device and achieve your business goals. So, give it a try and see the result for yourself.


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