Regarding online advertising, targeting your audience based on their intent is a powerful way to increase the chances of your ad being seen by the right people and lower your cost per click (CPC). Custom intent audiences allow you to reach specific segments of the population based on their recent online behaviour, such as the websites they’ve visited or the keywords they’ve searched for. In this blog post, we’ll go over everything you need to know about custom intent audiences and how to use them to lower your CPC.
First Things First…
Let’s start by understanding the basics of custom intent audiences. Custom intent audiences allow you to reach specific segments of the population based on their recent online behaviour, such as the websites they’ve visited or the keywords they’ve searched for. This can be done by creating custom audiences on advertising platforms such as Google Ads and Facebook Ads. Understanding the intent of your target audience can help you make more effective ad campaigns. For example, if your target audience has recently searched for “outdoor gear,” you might want to include visuals of outdoor gear in your ad creative.
Now that we understand the importance of custom intent audiences, let’s review how to set them up in your ad campaigns. Setting up custom intent audiences is accessible on most advertising platforms, such as Google Ads and Facebook Ads. You can select specific keywords, websites and behaviours to target your audience. You can also use other targeting options, such as location and demographics, to reach your ideal audience.
Measuring the success of your custom intent audience targeting efforts is crucial for making adjustments and improving your campaigns. Key metrics include CPC, conversion rate, and click-through rate (CTR). Analysing this data will help you understand which custom intent audiences perform best and where you need to adjust.
Keeping a few best practices in mind is essential to get the most out of your custom intent audience targeting efforts. Creating custom intent audience-specific ad copy and creative can significantly improve your chances of success. Custom intent audiences and other targeting options, such as location and demographics, can help you reach your ideal audience more effectively. Finally, test and experiment with different targeting strategies to see what works best for your campaigns.
In conclusion, custom intent audiences are a powerful tool that can help you reach the right audience, lower your CPC and improve your overall ROI. By understanding the different intents, setting up targeting in your ad campaigns, measuring the success, and keeping best practices in mind, you can optimise your ad campaigns and achieve better results. Remember, custom intent audience targeting is a continuous process, and it’s essential to keep testing and experimenting with different strategies to see what works best for your campaigns.
Read next article: The Impact Of Ad Delivery On CPC