How To Use Custom In-Market Audiences To Decrease CPC

CPC | Beth Kassulke


When running successful ad campaigns, targeting the right audience is critical. One way to target specific audiences is through custom in-market audiences. In this blog post, we’ll go over everything you need to know about custom in-market audiences and how they can be used to decrease cost per click (CPC).


Time To Define

First, let’s define custom in-market audiences. Custom in-market audiences are a type of audience targeting that allows advertisers to target users actively researching or buying products or services similar to what they are selling. Custom in-market audiences are created based on specific purchase intent and behaviours, and they differ from other audience targeting options like demographics or interests. Custom in-market audiences can be a great way to reach your target audience, which can lead to lower CPC.

Now that we understand the importance of custom in-market audiences, let’s discuss how they can decrease CPC. One strategy is to identify your target audience through research and analysis. Another approach is to create custom in-market audiences based on specific purchase intent and behaviours. Additionally, continuously monitoring and refining custom in-market audiences can help you improve targeting and decrease CPC.


Best Practices

Keeping a few best practices in mind is essential to get the most out of your ad campaigns. Keeping custom in-market audiences specific and targeted is crucial. Using negative keywords to exclude unwanted audience segments can help you achieve better targeting. Continuously monitoring and refining custom in-market audiences for better targeting is also essential.

They can improve ad relevance and engagement regarding the impact of custom in-market audiences on CPC. Custom in-market audiences can lead to lower CPC by reaching a more targeted audience. Additionally, custom in-market audiences can also lead to increased conversion rates.


Final Comments

Creating custom in-market audiences involves identifying the target audience, analysing their purchase intent and behaviour, and creating segments based on that information. Analysing custom in-market audiences’ performance can be done by monitoring metrics like click-through rate (CTR) and conversion rate. Tips and tricks for custom in-market audience optimisation include keeping the audiences specific and targeted, using negative keywords, and continuously monitoring and refining the audiences. Case studies of real-life examples of how custom in-market audiences have been used to decrease CPC can provide inspiration and guidance on applying the strategy to your business.


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