Let’s Go Over The Basics
Schema markup is a type of structured data that helps search engines to better understand the content on a webpage. This post will cover schema markup, its function, and how to effectively use it to improve your website’s search engine optimisation (SEO).
First, let’s define what schema markup is. Schema markup is a type of structured data that provides additional information about the content on a webpage. It is implemented using specific vocabulary, such as schema.org, so search engines and other machines can easily understand it. This can include information about a business, reviews, products, events, and more. It helps to provide more information about the content on the page, which can help search engines understand the page better and provide more relevant results to users.
There are many different types of schema markup available, and the most commonly used styles for SEO include schema.org, JSON-LD, and microdata. Each type has its properties and can be used to mark up different types of content. Choosing the proper schema markup for your website and using it to markup the relevant information is essential.
Schema markup can help establish trust and reputation, further improving your website’s search engine rankings. It is essential to regularly validate your schema markup using tools such as Google’s Structured Data Testing Tool, the Structured Data Linter, and Google Search Console to ensure proper implementation and address any issues that may arise. Schema markup is a powerful tool for improving your website’s SEO, visibility, and user experience.
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