Cost-per-click (CPC) advertising can be an effective way for businesses to drive traffic and generate leads, but the cost of these ads can vary depending on the ad scheduling strategy used. In this blog post, we will be discussing how ad scheduling can be used to lower CPC.
Understand Your Audience’s Online Behaviour
To effectively use ad scheduling to lower CPC, it’s essential to understand when your target audience is most active online. By scheduling your ads to run during these peak times, you’ll be more likely to generate clicks from people who are genuinely interested in your product or service, resulting in a lower CPC.
Test Different Ad Scheduling Strategies
Try different ad scheduling strategies and track the results. For example, you can schedule your ads to run only during the weekdays or specific hours of the day. Track the results and optimise the schedule that brings the most conversions while keeping the CPC low.
Use Ad Scheduling To Avoid Peak Times
Running your ads during peak times can lead to higher CPCs. You can avoid a high competition and decrease the CPC by scheduling your ads to run during non-peak times.
Automate Ad Scheduling
Many platforms offer the option to automate ad scheduling. This will help you schedule your ads to run at optimal times, even when you cannot do it manually.
Use Historical Data To Guide Sd Scheduling
You can use historical data from your campaigns to understand your ad’s performance and schedule them to run at similar times.
Ad scheduling is an essential aspect of lowering CPC. By understanding your audience’s online behaviour, testing different ad scheduling strategies, avoiding peak times, automating ad scheduling, and using historical data to guide ad scheduling, businesses can effectively lower their CPC. However, it’s important to note that more than ad scheduling is required; it should be combined with other strategies like ad optimisation, keyword research, and bid management to achieve better results.
Read next article: Maximising Your Ad Campaigns: How Ad Placement Affects Cost Per Click (CPC)