Cost-per-click (CPC) advertising is a popular and effective way for businesses to drive traffic and generate leads. However, the cost per click can increase as enterprises scale their ad campaigns. In this blog post, we will be discussing strategies for decreasing CPC while maintaining or increasing conversions.
1. Optimise Ad Copy & Landing Pages
Ensure that your ad copy and landing pages are relevant to the keywords you are targeting and that they communicate the value of your product or service. By improving the relevance of your ads and landing pages, you can increase the quality score of your ads and decrease the CPC.
2. Target Long-Tail Keywords
Instead of targeting highly competitive and broad keywords, target long-tail keywords that are more specific to your product or service. These keywords are usually less expensive and can still drive highly targeted traffic to your website.
Use negative keywords to exclude irrelevant searches and avoid wasting ad spending on unqualified clicks. This will help increase your ads’ relevance and decrease the CPC.
4. Monitor & Adjust Bids Regularly
Monitor your ad performance regularly and adjust your bids accordingly. Doing this can ensure you get the most out of your ad budget and pay the lowest CPC possible.
5. Test Different Ad Formats
Try different ad formats, like video, images, and carousel ads, to determine the most effective for your business and target audience. Some ad formats perform better than others and cost less per click.
6. Utilise Retargeting
Retargeting allows you to show ads to users who have already shown interest in your product or service by visiting your website. This will help to increase the likelihood of conversions and decrease the CPC.
In conclusion, decreasing CPC while maintaining or increasing conversions is a common goal for businesses using CPC advertising. By optimising ad copy and landing pages, targeting long-tail keywords, using negative keywords, monitoring and adjusting bids regularly, testing different ad formats, and utilising retargeting, businesses can effectively decrease their CPC while maintaining or increasing conversions.
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